back in 2017 genesis announced its ambitious plan to produce six models by 2021. these included g90
and g80 that were already in the lineup a mid-sized luxury suv a compact luxury suv a
compact luxury sedan and wrapping up with a luxury sport coupe as of march 2021 two suvs namely the
gv80 and the gv70 have already been added to the lineup as well as the g70 compact luxury sedan
so that leaves the sports coupe in fact the sports coupe was the model that drew the most
interest from the public when the announcement was made about genesis roadmap for 2021.
however at the same time it's the model that has seen the least amount of coverage
the reason there just was no information flowing out from genesis aside from the g70 concept design
which was the precursor to the production g70 that looked more like a coupe than a sedan that
made people believe that a coupe version of the g70 sedan was inevitable there was absolutely
nothing else to suggest that a coupe was actually coming by 2021 one thing that we can happily tell
you is that genesis has not completely scrapped the idea of a coupe in its lineup in fact the coop
project is one of the oldest projects that are still very much alive from the insider
information that we have received there have been numerous design studies done for the coop
so why is it taking it so long simply put genesis in the hyundai motor group as a whole have their
hands full with the end of the internal combustion engine fast approaching and the company's priority
becoming the development of electric vehicles a coupe which wasn't going to set any sales record
naturally had to take a back seat to everything else especially behind models like suvs that the
company desperately needed to be competitive in the luxury car segment so their focus was
to develop cars like gv80 and gv70 which turned out exquisitely mind you but the development took
much longer than it was originally anticipated causing a delay of one whole year the gv80 was
expected in 2019 but came out in 2020 and likewise the gv70 was also delayed until the end of 2020.
and of course the pandemic really didn't help with the overall product development and production
causing delays in all aspects of the operations at hyundai even to this day there is no confirmation
about when gv70 would be released globally as even the domestic korean market initial orders
are taking up to eight months until delivery also models such as g80 sport is being delayed as well
the g80 sport that's currently in the final stage of development will be delayed about a half year
from the original expected launch date of may 2021 this delay is due to the production scheduling
problem caused by the overwhelming success of the aforementioned gv70 as well as the recently
introduced ionic 5 dedicated electric vehicle where the first egmp dedicated ev platform-based
crossover sold out of the initial allotment and just the first day in europe as well as setting
a new sales record in korea with close to 24 000 units being reserved in just one day also sports
models such as the g80 sport are taking back seats to other more essential models such as the new
hyundai starring a minivan that looks more like a spaceship than a car for korea and europe and the
all-new kia k8 sedan that was supposed to replace kia cadenza until the announcement came for
its discontinuation in the u.s market initially genesis had an ambitious plan of becoming a proper
full-line luxury maker by taking the correct steps like starting out with developing all-new
quintessential rear wheel drive architecture and creating sedans before anything else this puzzled
a lot of people as even back then sedan sales were fizzling out due to the popularity of crossovers
however genesis didn't just look at profitability as it was a long-term commitment for the new brand
and was determined to take the right first steps in becoming a world-renowned luxury maker to truly
compete with the best german automakers they went out on a shopping spree to hire the best people
to do the job too by recruiting such superstars of the auto industry like peter schreier of the
audi tt fame albert biermann who was the head of bmw's m division and luke donker woke a former
bentley and lamborghini and together they created such gems as hyundai veloster and kia stinger
and genesis g70 cars well known for their fine performance characteristics however a lot of time
has passed since the initial plan and hyundai is now in a jam to prioritize its objectives as you
recall from our previous report with the era of the internal combustion engines coming to an end
hyundai is completely restructuring its research and development to reduce the
manpower for the internal combustion engines and cars and diverting them towards electric cars
simply put there will be fewer people and resources for the development of ice cars
furthermore in midst of complex and overwhelming product planning at hyundai with three separate
brands and two sub-brands in conjunction with development needs for region-specific vehicles
for such markets as china india europe americas and the domestic korean market
low-volume sports cars naturally had to take a back seat especially in the time of the pandemic
and the product that is receiving the worst end of the deal is the very model in question the elusive
coupe from genesis commonly known as gt70 the coupe was originally planned as a two-door sleeker
version of the g70 sedan if it would be produced within a year or two it would most likely share
the same power plant that is being developed for the g80 sport that power plant is a 3.5 liter twin
turbocharged v6 engine that is re-tuned to produce well over 400 horsepower genesis says that the new
high-performance v6 is to produce as much power as the outgoing normally aspirated v8 which produces
420 horsepower and 383 pounds foot of torque fyi this engine was also planned to be a part of gv70
as a full sport model and not just a cosmetically enhanced sport pack model as it stands right now
so as of this moment it looks like the genesis coupe project is still alive from all accounts
however with all the delays and no confirmed production schedule there is a chance that
the project may just evolve or fold it into another coupe project altogether
this other coupe project is of course egmp electric car platform based product
if you have been following our channel you know that the skateboard like egmp is a very modular
platform that can be utilized to create any type of vehicle from a sedan or an suv to a coupe
the next egmp vehicle confirmed is the very sleek four-door coupe-like sedan ionic six and the key
equivalent and the speculation was that genesis version would actually be a two-door version
which would essentially be a production model of the awe-inspiring genesis essentia concept
however according to the information that we have received pertaining to the battery procurement
for the future models the genesis coupe wouldn't take place for at least a couple of years after
the ionix 6's expected launch in late 2022 and after the launch of the ionix 7 suv in 2023 this
means that in a worst-case scenario we won't see a proper two-door coupe from genesis until 2025 or
even 2026 everyone agrees that as much as genesis is now fully respected as a solid contender in the
fierce luxury car market with the introduction of sublime products like the g80 gv80 gv70 and
the all-new g90 which is expected to really put up a fight against the likes of the mercedes-benz
s-class and the bmw 7 series genesis really does need a halo car to belong in the exclusive club
by the third year in production the egmp platform cars are expected to churn out
close to 1 000 horsepower rivaling the likes of porsche taken turbo s and tesla model s plaid
and sub 3 second 0-60 supercar from genesis sounds mighty tempting however as car enthusiasts
we can't help to feel frustrated by all the waiting and longing for three or four more years
so here's the ultimate question what would you like to see a decently powered internal
combustion engine coupe within the next couple of years or an electric supercar
three or four years away please click on the link in the comment section to cast your vote
thank you thank you thank you very much
now for me it would be a dream come true to take the essentia on a cruise from seoul to busan at
genesis we understand our obligation as a luxury car manufacturer first and foremost to create
desirable objects that spark passion and inspiration essentia recognizes and gives
new life to a culture which has seemingly been lost in the past years where rationale was not
the prime driver of creation there was a time when people took great care in what they drove
so they were inspired by their cars it's time as we feel we get back to that
but concepts for the future need to meet our expectations in terms of state-of-the-art
technology and connectivity integrating everyday private and work lives and the essentia brings our
outside world of communication and socializing seamlessly to the inside of the vehicle
as for design i'm sure everyone noticed certain signatures in our design language and to elaborate
further on this please allow me to introduce the designer who led this
wonderful project ladies and gentlemen the head of genesis design luke dunkerberger
thank you manfred i'm very pleased to be back in busan and very honored to present you the
result of an exciting challenge for genesis designs on three continents isn't it beauty
we all love it and this global effort for more design centers in korea germany and usa
a true design without frontiers the digital synchronized design team competed
and collaborated with passion to express the ultimate manifestation of all design identity
athletic elegance the gran turismo typology highlights the ambition and emotion of genesis
the perfect base to project or design dna into the future the low to two plus two coupe
with a cab backwards anti-wedge architecture is tensioned by one single line the parabolica
the muscles are centers around the wheels by this line you will recognize our key design signatures
the quad laser lights they are framing the crest grill which is channeling the airflow
around the full glass canopy it enhances aerodynamic efficiency and downforce
it's perfect design with function it is flanked by iconic quad laser optical headlamps as previously
introduced on the gv80 concept on the rear you will realize the rear oval contour unites spoiler
to bumper creating a narrow concave surfaces that integrates your quad lights the butterfly doors
are activated by a v-pillar mounted sensor with fingerprint and biometric facial recognition
a 3d printer g matrix adds structural stiffness and ventilation functions to the
surface connecting outer skin and inner trim and the elegancy seats are tribute to nikon
of design the charles and ray eames launcher and they are finished in cognac
leather contrasted by blue velvet that interacts with a fantastic stardust grey
in the inside you will also notice the tension dashboard is recycled in recycled carbon fiber
it's forged and is framed by linear air vents and the fantastic panoramic curves all that display
the essentia is puristic and a powerful statement highlighting our passion to
create the most desirable designs for genesis ladies and gentlemen enjoy
the true masterpiece from my genesis dream design team thank you very much thank you well thank you
luke he could go on and on believe me describe this vehicle i can already picture the two of us
look driving this vehicle on the roads of korea it is an ambitious goal for genesis
i also hope to deliver on this goal for everyone here especially for the korean people who mean
so much to genesis as this will always be the origin and the cornerstone of this brand
i promise that there is much more to come so thank you all very much for being here this morning
and please visit our booth again during the soul comes hamidah thank you
i've been fighting everything you say
i've been trying to go the other way but i can't seem to get you out of my
head