COULD HAVE
SUPER BOWL LIV LESS THAN THREE
WEEKS AWAY, AND THERE IS A LOT
GOING ON, TO MAKE SURE SOUTH
FLORIDA SHINES.
ONE OF THE PEOPLE DOING
THAT, IS HARD AT WORK.
BILL IS HERE NOW, HE IS ON THE
SUPER BOWL HOST COMMITTEE.
HE IS ALSO THE PRESIDENT AND
CEO OF THE GREATER MIAMI CAN
ENGINE AND VISITORS BUREAU.
WE ARE GLAD TO HAVE YOU.
WELCOME.
IT IS GOOD TO BE BACK!
SUPER BOWL XXXIII?
21 YEARS AGO!
THIS WAS HERE IN MIAMI.
I LOVE IT!
LET'S TALK ABOUT THE SUPER
BOWL, AS A MARKETING TOOL FOR
SOUTH FLORIDA AND ALL OF THE
PEOPLE COMING TO SOUTH FLORIDA
TO ACTUALLY ENJOY MIAMI AND THE
BEACHES AS WELL AS THE SUPER
BOWL.
THIS IS OUR 11th SUPER BOWL.
IT IS KIND OF A RECORD FOR
COMMUNITIES.
I THINK THE IMPORTANT THING FOR
ALL OF THE CHANNEL FOR VIEWERS
TO REMEMBER, IS WHILE IT IS OUR
RECORD 11th, WE NEED TO TREAT
IT JUST LIKE OUR FIRST.
MANY PEOPLE, IT IS THE FIRST
TIME THEY HAVE BEEN HERE, THE
NFL SOMETIMES TELLS US AS THE
HOST COMMITTEE, YOU TAKE THESE
THINGS FOR GRANTED, YOU HAVE
THEM ALL THE TIME!
SO WE ARE TREATING IT LIKE OUR
FIRST SUPER BOWL, YOU KNOW
THERE IS A LOT OF DISCUSSIONS.
IS IT $500 MILLION OF ECONOMIC
ACTIVITY?
400, 300, 200.
FROM NOW, UNTIL THE SECOND AND
THIRD, IT IS PRICELESS MEDIA
COVERAGE.
THAT IS WHAT NONE OF US CAN BUY.
IT IS WARM HERE, AND IT IS COLD
THEN THE REST OF THE WORLD.
UP UNTIL, MORE RECENTLY, IT
WAS KIND OF SHARED BETWEEN
MIAMI-DADE AND BROWARD.
THIS IS PRETTY MUCH A MIAMI-
DADE PRODUCTION.
MIAMI-DADE IS PUTTING AN
ENORMOUS BILL, TAXES PAYERS
MIGHT WONDER WHY SHOULD WE HELP
SUBSIDIZE THE NFL WHICH MAKES
BILLIONS ALREADY?
I TELL YOU, THIS IS A
PARTNERSHIP BETWEEN THE COUNTY,
WE WOULD NOT HAVE THIS GAME
WITHOUT STEPHEN ROSS'S
INVESTMENT OF $600 MILLION OF
HIS PRIVATE MONEY.
WITHOUT THAT NEW STADIUM, WE
WOULD NOT BE HERE TONIGHT.
SO, WE NEED TO THINK HIM.
THE PARTNERSHIP THAT IS
INVOLVED, IS THE WHOLE WORLD
WILL WATCH OUR COMMUNITY.
THERE ARE LOTS OF JOBS IN OUR
COMMUNITY THAT ARE SUPPORTED BY
THIS.
THE MINORITY BUSINESS PROGRAMS
PUT IN FOR THE NFL RESTARTED
HERE.
THIS IS STILL A REGIONAL
PROGRAM, THE TASTE OF THE NFL
IS AND BROWARD, AND BY THE WAY,
WE COULD NOT DO THIS WITHOUT
THE HOTEL ROOMS AND THOSE OTHER
TWO COUNTIES.
IS A PARTNERSHIP, IT IS ALL
GOOD.
WE ARE A BIG EVENT TOWN.
ONE OF THE BIG THINGS DIFFERENT
THIS TIME, IS THE
NEIGHBORHOODS.
YOU KNOW 10 YEARS AGO, WE DID
NOT HAVE LITTLE HAVANA AND
LITTLE HAITI, AND WYNNEWOOD,
AND NORTH BEACH.
A LOT OF THE NEIGHBORHOODS.
WHAT WE ARE USING IS THE SUPER
BOWL, TO DRIVE BUSINESS PEOPLE
WHO HAVE NOT SEEN THESE NEW
NEIGHBORHOODS, AND THAT IS ONE
OF THE THINGS THAT THE HOST
COMMITTEE IS DOING.
IT HAS NOT BEEN DONE IN THE
PAST.
HOW MANY HOTEL ROOMS ARE WE
TALKING ABOUT?
THERE ARE NOW 10,000 MORE
HOTEL ROOMS THAN IN 2010 WHEN
WE HAD A. WE HAD 56,000 HOTEL
ROOMS IN MIAMI-DADE COUNTY, AND
I WOULD DARE TO SAY THAT ALMOST
ALL OF THEM WILL BE TRY GETTING
A HOTEL ROOM RIGHT NOW.
HOW MANY OF THOSE ARE FULL
ANYWAY THIS TIME OF YEAR?
I WILL TELL YOU, I TELL YOU
THE BIG DIFFERENCE IS THE RATE.
THANK YOU FOR BRINGING THIS UP.
IF YOU LOOK AT THE TOP 10 HOTEL
DAYS IN OUR HISTORY, THREE OF
THEM ARE SUPER BOWL'S.
THAT IS 10 AND 13 YEARS AGO.
THREE OF THE TOP 10 EVEN TODAY,
HOTEL DAYS IN OUR COMMUNITY,
WERE SUPER BOWL'S.
SO, IT IS ALL GOOD, THE BIG
DIFFERENCE NOW IS YOU HAVE AIR
B&B.
I THINK YOU WILL SEE AT THE END
OF THIS GAME, A LOT OF AIR B&B
ACTION, BUT THE HOTELS ARE
FULL.
AIR B&B, WHICH MEANS THAT SOME
OF THE NEIGHBORHOODS REMEMBER
IT IS WARM HERE AND COLD THERE.
THAT WE KNOW!
IT ALSO MEANS WITH ALL THESE
PEOPLE COMING TO SOUTH FOR, IT
WILL BE KIND OF CONGESTED
GETTING AROUND, ISN'T IT?
WELL, IT IS DIFFERENT NOW.
I TELL YOU, WE DIDN'T HAVE
RIDESHARING 10 YEARS AGO.
THERE WERE FEWER CARS.
IF YOU LOOK AT SOME OF THE
PARKING GARAGE IS ON THE BEACH
ARE KIND OF UNDERUTILIZED
BECAUSE OF THIS.
ANOTHER THING THAT IS
IMPORTANT, IS THE BRIDE LINE,
WE USE THAT HIGH-SPEED RAIL IN
THE REGION AND IT WILL GO
FURTHER.
IN ALL OF THE BIDS FOR THESE
BIG PROGRAMS, THAT HELPS US.
SO, MOBILITY THAT WAS AN ISSUE
BEFORE, IS GETTING BETTER.
YOU MIGHT NOT NOTICE IT.
BUT IS GETTING BETTER.
IT IS SUPER EXCITING.
ALL OF THIS IS VERY EXCITING.
IT IS CLEARLY GOING TO DRIVE A
LOT OF MONEY INTO OUR ECONOMY,
INTO LOCAL BUSINESSES.
STILL SOME TAXPAYERS MIGHT BE
WONDERING, THIS IS A
MULTIBILLION-DOLLAR BUSINESS,
WHY ARE THE TAXPAYERS FOOTING
SOME OF THE BILL?
IS HAS LONG-TERM IMPACTS FOR
OUR COMMUNITY.
WE ARE A BIG EVENT TOWN.
WE JUST CAME BACK FROM NEW
ORLEANS.
THE COLLEGE FOOTBALL
CHAMPIONSHIP.
GUESS WHAT WE ARE HAVING A YEAR
FROM NOW.
THE COLLEGE FOOTBALL
CHAMPIONSHIP.
IN 30 DAYS, THE WORLD CUP FOLKS
WILL BE IN TOWN.
YOU KNOW WHAT IS GOING TO
HAPPEN IN 2026?
WORLD CUP HERE.
WE ARE A BIG EVENT TOWN.
THAT PROVIDES JOBS, AND
ECONOMIC ACTIVITY IN OUR
COMMUNITY.
BIG EVENT TOWN, WE DO BIG
EVENTS.
VERY, WELL.
YOU ARE SELLING IT WELL,
THANKS, APPRECIATE YOU!
THERE WILL BE A LOT OF