I assume that you already know how to teach voice lessons. But you want to know "How do
I teach voice lessons online?" Well, I've discovered the best approach that'll not
only help you teach more effectively but these videos will automatically market themselves to
those who have been searching for voice lessons online. In fact, those who'll be watching your
videos have been actively going to Google and YouTube and searching for voice lessons help.
They just don't know that you exist. Well, now, they're going to be learning from you.
Okay, first, we're going to talk strategy about teaching online. Then we're going to talk about
how to start your videos and then how to keep people's attention. I'll then teach
you the most efficient way to prepare your content and then at the end of this episode,
I'm going to share a strategy about how you can get found or how more people can find your videos.
I make hundreds of educational videos every month on YouTube. This is my expertise and I help lots
of other educators do the same. In fact, many of them are doing extremely well financially.
Several of them are making 6 figures every month and we follow this exact strategy. So, here's the
strategy people all around the world right now are searching for your expertise. And what we do how
we help them find you because they've never heard of you before, we make videos that answer their
questions. And we put these questions on YouTube. Okay? So, people go and they do this search on
Google or YouTube, they find your video answering their question and they make eye contact with you
as they watch that video and they learn to like you and admire you and they want to hire you.
I've said that phrase before. It rhymes and it's kind of catchy. But think about it for a minute.
You've created a 10-minute video and you put it on youtube and it answers someone's question.
They're really appreciative that you've answered their question and they see you
as the expert on that topic. Now, it doesn't take much then for people to get to a point where they
want to hire you. Maybe they subscribe and they watch a couple more videos and then they've
gone and checked out your website and they learn to see what you offer.This is the most important
thing I can teach you and it will change the way that you see this opportunity, okay? This is huge.
You've got to do keyword research before you film and that sounds complicated. But let me show you
how easy this is. Okay? This does all the work for you. This is the keyword magic tool. On this
website, semrush, they have a lot of tools and you don't need any of the other tools. Okay? You
just need this one, The keyword magic tool. Now, I'm going to start with voice lessons,
okay? So, I just hit search. I'm going to come over here and I'm going to turn on
questions and I'm going to come over here to advanced filters and turn the minimum word count
up to 8 and then hit apply. That's it. So, I typed in voice lessons, questions, word count of 8. That
means I'm looking for questions that have 8 words or more. Okay? So, this one's kind of interesting.
How to get a good singing voice without lessons? Maybe you want to make that episode or maybe it's
the opposite of what you want to talk about, okay? There's a couple here. Let me get rid of the word
"without". Let me show you how this tool works. If you're like, "What's all this *without* garbage?"
So, I can filter it and get rid of the word "without". So, now, we're not looking at any
questions that have that word in it. "Am I too old to take voice lessons?" Oh, I love that question.
And the people that are asking that, they have the money to pay you for voice lessons, right?
"How much can singing lessons improve your voice?" Ooh, I love that one. So, you know all the methods
and all the techniques for singing. Okay. You're going to want to come up here and replace the
words voice lessons with anything. Now, what if we went for something like pitch like like stay on
pitch. Okay and that is a specific phrase there. So, let me get rid of the minimum word kind of
8. Okay, how to stay on pitch. But "How to stay on pitch when singing?" Okay. So, I love that phrase.
See, how easy I was able to find that one? Now notice this search volume of 10. We want phrases
that have a search find between 10 and 100. If we go too much higher than that, that typically means
that there's a lot more competition and we don't want competition. The whole point of this strategy
is to put your video on YouTube and to get seen right off the bat to get a little trickle of
traffic that can impress the algorithm. So, let me kind of paint the picture of how this happens.
Somebody goes to google or YouTube and they type in "How to stay on pitch when singing?" Okay,
they type in that exact phrase, your video pops up and they're like, "Oh, that's what
I was searching for. Perfect." They click on it and they watch your video all the way to the end.
And the YouTube algorithm sees that and says, "Wow, this is a good video. People love it."
Let's suggest this video to more and more people who are interested in singing." And so, you start
out with this little trickle of views. And because you got that initial amount of traffic, YouTube
will show you to more and more people. But if you don't follow this strategy, your video could be
produced by Steven Spielberg or something and you put that on YouTube, no one will see it because
you're going after a lot of competition and no one's heard of you before or your channel. Now,
there are two advantages to using this tool. 1 that I just kind of explained, right? It turns
your videos into a marketing machine. And 2, you'll never run out of ideas, right? You just
come in here and this will give you ideas of what you could make your videos about.
Now, hold on just a minute. I just noticed that you haven't subscribed yet. So, there's a red
button. Go ahead and click that red button and subscribe to this channel. And then right next
to it, there's a bell. Click that button as well. That turns on alerts so that each time I upload a
new episode, you'll get an email from YouTube and you won't miss a thing. Once I have the titles
selected the list of videos that I want to film and I'm ready to prepare the content,
I use the same outline every time. This is what the outline looks like. I've got my title,
I can make notes about my intro if there's anything I want to say specifically in the intro.
I remind myself to give content hooks then I have several bullet points where I can just put the
talking points of things that I want to talk about throughout the video. What I want to talk about
first, second, third. You know, I might end with a story. And then I always have a very specific call
to action. Whether I'm recommending the video that they should watch next or the lead magnet,
the free gift that they can get by clicking the link below. Now, we already talked about your
titles. Remember this is probably an 8 or a 9-word phrase. That's what your title is. In your intro,
you're basically reading the title to them and then telling them why it's important. So, "Hey,
in this video, we're going to talk about this ___" long sentence. "I've been doing this for years" or
"This is really going to change your life", right? So, something profound something that's a why
of why they need to watch this 10-minute episode. We're going to talk about the content hooks in
a minute because we need to have the content prepared first. One way that you can think about
it is in time. Like I'm going to spend a minute here then I'm going to spend a minute here. I'm
going to share a story. Maybe that's 2 minutes. I've got another minute here. I've got another
minute here. You'll know the time as you go along. Now, when you prepare it this way, you don't
want to memorize it and on filming day try and remember all bullet points. Because guess what?
You can pause. I'm pausing a whole bunch while recording this video but I know that my editors
will just edit out those pauses. And what I have all my clients do is they do point number 1. They
look at their notes and then they come and they look into the camera and they deliver point number
1. They might talk for 1 minute, 90 seconds, maybe 2 minutes and then they finish point number 1.
Then they come back, they look at their notes, "Oh, yeah. That's what I was going to talk about
next." Then they come back to the camera and they deliver point number 2. They're not thinking about
what point number 3 is. In fact, we want them to intentionally pause after they're done talking
about point number 2. They come back to their notes, they look at point number three and they
think, "Oh, yeah. That's what I was going to talk about next." They look at the lens of the camera
and they deliver point 3. This is the best way to prepare your content because (1) it's simple.
You're not writing out a lengthy script that might take you a couple of hours to prepare for one
video. Now, you can just bullet point the talking points in maybe 5 minutes, maybe 10 minutes and
that episode is prepared. And you can take the burden off your shoulders of having to memorize
all this content because you've just got memory joggers. I'm going to talk about this first then
I'm going to talk about this second. And you're going to pause between each one. When you start
your episode, all you need to do is 2 things. Okay? You need to say what the video is about
and then tell them why they should watch. So, when you do keyword research, you find
that phrase, that question that people are asking. So, it's really as simple as that.
If the title of my video was How To Invest in Real Estate With No Money, this is how I would start:
"Welcome back. In this video, I'm going to teach you how to invest in real estate
with no money. I've done it dozens of times. I figured out the best strategy that has the least
risk with the highest profits and I'm going to teach you my strategy in this episode." Or if
the title of your video was How to Get Your Kids to Listen Without Yelling, I might say,
"Welcome back. In this video, I'm going to teach you how to get your kids to listen
without yelling. Because sometimes that's all we can do is just yell. And it seems
to like escalate, escalate, escalate, we yell and finally they listen. Well now, I'm going to teach
you how you can get them to listen the first time so you never have to get to that point."
After you've done your intro and the little opener has played your little branding piece
that's 6 or 8 seconds long, then comes the content and you want to start out your content
with content hooks. So, I wanna demonstrate how not to do it and then a better way to do it. So,
on the outline here, I'm going to just demonstrate with this title How to Get Rid of Strep Throat
Without Antibiotics. Now, Doreen Speckman, she's the expert on this topic. She taught it to me.
I've used the remedy many times. So, I'm going to pretend that that's my expertise, okay?
And here's my outline. You notice I've got 3 words or 1 word or 2 words, okay?
Very simple outline. I've got 6 different points that I'm going to cover in the video.
First, let me demonstrate how not to do the content hooks. "Alright, as we dive into this
topic of how to get rid of strep throat without antibiotics, really, you just need 3 ingredients.
If you go grab some garlic, some cayenne pepper, and some raw honey and you mix that together,
you take that, it will wipe out your strep throat." I just gave away the whole episode,
right? Why are people gonna need to watch longer? Or maybe they don't believe me. Maybe they think,
"Oh, that sounds too good to be true. Let me go find a better video." Or maybe they
do believe me and they go leave to see if they have those ingredients in their kitchen.
Who knows but they're certainly not going to stick around for the full episode. So,
here is a second attempt and I'm going to set some content hooks that create curiosity. "Alright,
as we dive into this topic of how to get rid of strep throat without antibiotics, first,
we're going to talk about why not antibiotics. And there's some good reasons why you might want
to consider an alternative. Then there are 3 ingredients. We're going to talk about each one
and how each one is a natural antibacterial and a natural antiviral. It's amazing stuff. Then
we're going to go to the kitchen. I'm going to show you how to prepare this and how to take
it dosage and whatnot. And then I'm going to wrap up with a story. My son when he was really young,
he had a high fever, he had strep throat and we use this remedy. He also experienced a side effect
that you're going to want to know about because you're probably going to experience this side
effect as well. Alright, let's dive in. Now, let's talk about the end of the video. You want to have
a call to action if you want your channel to be profitable, right? If you want to make revenue
or you want to have customers or clients, you need to ask them to do something. But it's actually
easier than you might think. You don't have to sell them anything at this video which would kind
of be weird when it's an educational video, right? You're giving away information for free and then
at the end you're trying to sell them something. Nope. We don't have to worry about that.
Give them a free gift, okay? So, you might say something like this, "Hey, now that you've learned
how to do a, b, and c, I want to give you a free copy of my book. I go way more in depth on this
topic. And if you click the link below and you just cover the shipping costs, I'll send you the
book for free." That type of a call to action or that type of a lead magnet the gift that you give
away is called a lead magnet because it attracts leads. That can be really effective. Because in
order for them to pay the shipping costs, they need to give you their name, their phone number,
their address, their email and they're paying a few dollars so you know that they're committed.
So, it's a high-quality lead and you get a lot more of their contact information.
As a heads up, the lead magnet that I'm going to give away to you for watching this episode
is my Influencer Almanac. It's a digital piece that has a lot of valuable information
in there but there's no cost at all. You just get it for free because I don't have to ship it out to
you. I can just email you the link. Another thing that I want to talk about about call to action is
engagement. You can ask people to do things like, "Hey, remember to subscribe." Did you notice how I
asked you to subscribe earlier in the episode? I was over there sitting on the stairs. Most
people who wait to the end of the video and their call to action is that. But what that does is it
tells people to leave. It says, "You know what? I'm all done. You can be all done with YouTube.
See you later/see you tomorrow." You actually don't want to give any signals like that. So,
at the end of your videos, you either have a call to action to a lead magnet where if they are going
to leave they're going to your website or you have a call to action that leads them to the next video
that you recommend that they watch. So, you might say something like this: "Hey, now that you've
learned a, b, and c in this video, if you want to learn x, y, and z, go watch this video next." You
can point to it. You can tell them the title of the video. But that way they're not ending their
YouTube session. They're actually continuing and going and watching another video that you
recommend to them. I typically will recommend that we do 5 episodes that link to a lead magnet. So,
the call to action is to go to a lead magnet. tTe other 15 would link to those 5 videos.
So, it'd be, "Hey, if you've learned a, b, and c, you need to go watch this video next to learn x,
y, and z." And then at that video, the call to action is the lead magnet. Now that you've had a
glimpse of this strategy, I want you to understand it completely. I've created another episode. It's
called "How to get 1000 subscribers on youtube in a day." Go ahead and click here or up there.