this important video is going to make your logo design process so much easier and way
more efficient and that's because I have some technical tips and hacks just for you
for example right here I've got a logo design that I've made but there's one crucial thing
every logo design should do so head up to window and then open up the actions panel
Okay cool so now create a new action and call it something like scale test and once you hit record
you're now recording every single action that we do in illustrator and I'm going to duplicate
my logo with the alt option key and then use the scale tool to bring down the scale to 75 percent
of the original you just hit enter when you have the scale tool and I'm going to keep doing this
several more times all while illustrator is recorded my process over in the actions panel
we want to do this as a logo designer because even if our logo looks really neat and it does
actually apply to the brief it may not perform well at small scales or sometimes even at large
scales okay so once you're finished just click stop in the actions panel
now you have yourself a very quick way to scale test any logo design
you just highlight your design and then you click play here and boom scale designs really really
fast and of course this does work on pretty much anything in Adobe Illustrator so here's a handy
artboard hack that very few designers know about and this really helps for exporting designs and
then sending them to the clients so I'm going to drag my logo off to the artboard for a moment and
make sure it's still highlighted then come and grab the artboard tool here if you hold down
shift you'll notice the cursor icon changes as you can see right here and then if you click the
logo illustrator will make a perfect artboard that touches the edges precisely on your design and you
can then select the original artboard and delete it by pressing backspace if you want to and this
will leave the new artboard as a dominant one on your project again this does help if you want a
precise artboard and want to export the design in this way perhaps for your client to say great job
or maybe something along the lines of nah please make it pop and one of the tools for being a laser
focused in your workflow is actually Miro it's a leading visual collaboration platform that
enables any design team to create awesome things together and that's wherever they are in the world
with this online whiteboard teams can actually work in sync in flow
and generate ideas together even in remote distributed and hybrid work environments
the cool thing about Miro is that it's actually an all-in-one tool that connects you to over 100
apps streaming your workflow down to the T it also has a smart meetings function where you
can run high impact meetings or workshops with ease but one of the main things that I found with
Miro is actually how it enables me to be focused and organized completely throughout the day as I
mentioned at the start of the video I like to wake up and have active goals to work on the day ahead
Mira has this really cool virtual sticky notes function that looks authentic with drop shadows
and everything and so that means no more sticky note dramas in the workplace for me or for you
I also really love their mind maps for going through my design process
like I always say a designer without a design process is like a baker without a recipe and
that never ends well but yeah you can actually try out Muriel for yourself and see how your
daily workflow can benefit just by clicking the link in the description box below this next logo
process is great for those creative typographic logo design projects that you might actually
have now here's some pretty neat logo type and if you're wondering this typeface is Pacifico okay
so with your logo type selected come to the free transform tool hold down a click and then navigate
to the puppet warp tool and we're going to use this tool in combination with another one for a
perfect match in illustrator but with this puppet warp tool you will have some anchors already set
up on your typography but we can click to add new nodes or anchors like so adding nodes would allow
your logo type to remain locked in position in the area while you make edits in other areas and
this can be a lot of fun and you can take somewhat generic and regimented typography and really add
some character to it however in doing so you might notice some unwanted effects as seen right here
for these I like to press a for direct selection tool and then grab the smooth tool you might want
to actually double click the tool in the toolbar and adjust the smooth settings but yeah when you
use these two tools in combination in unison you can create some original and interesting logo type
when designing a logo people often gravitate to the pen tool for some reason and sure this
is a valid method but an easy and a clean way to design logos is to make use of preset shapes as an
example here I'm working with a rectangle but what logo do you think this is going to end up to be
but yeah using shapes is not only quick it allows a designer to ensure the logo is clean and precise
and if it's sort of a golden rule or good tip to remember which we will briefly talk about now and
yeah of course this is the Mitsubishi logo so as a general rule brands that are based around man-made
products or a logo that wants to appear man-made needs to use straight edged geometric shapes and
lines as a good choice for designs that I want to appear natural and organic or depict living beings
curvy and smooth lines or shapes are a better option and this is only a general rule though
of course this is an absolutely essential part of my logo design process and so I must mention
in today's video using the illustrator mirror option saves so much time is actually ridiculous
it allows me to make sure my symmetrical designs are 100 precise and Ultra Clean
I originally designed this logo before Adobe added the mirror function to illustrator but
now it's there I always always use it another part of my process that is so
essential but which I've spoken about before is the multiple screens process
in illustrator just open up your document in two more windows and then arrange it however you want
yeah yeah I know I've mentioned this before but I want to show my current process for Designing
logos in 2023 in illustrator and this is a crucial part of the process for me in logo designing it's
really crucial to know the unwritten golden laws of logo designing and if you want to
learn those just click the video on screen and until next time design your future today peace
you don't know me