What is up everyone, welcome back to my channel.
Now have you ever thought to yourself hmm, I wonder how much YouTubers actually make?
Well, in celebration for the fact that this video right here hit one million views this
week, I'm going to answer those questions.
Specifically, in today's video I'm going to do three things.
The first is I'm going to spill the beans on exactly how much I make as a YouTuber so
far.
The second thing is I'm going to tell you specifically how much money this video made
because it hit one million views.
The third thing is I'm going to actually break down how YouTube Adsense revenue actually
works.
So, if you want to learn one of these three things or all three of these things then keep
on watching.
Now to kickstart this video and to put things into perspective my channel was not monetized
until January 20th, 2019.
So this was the day where I officially became a YouTube partner and when my videos started
to actually generate some revenue.
Now, I'm going to be a total mind reader here because I have a feeling that some of you
guys are going to be asking exactly how long it took me to become monetized on YouTube.
Now I started my channel officially I think June or July and I wasn't monetized until
January.
At that point when I became monetized I had about 2000 subscribers on YouTube and I also
had 23 videos.
Meaning that it took me 23 videos to finally get the 4000 hour mark and to get over a thousand
subscribers.
So if you guys aren't familiar you need to have over 1000 subscribers and over 4000 hours
of watch time in order to become monetized on the platform.
Now, with all those things out of the way, let's answer the first question that you have
for me which is Vanessa how much money have you made so far on YouTube.
Well to answer your question every since I was monetized until now and today's date is
April 12th, I made $7705 on YouTube lifetime.
What his means is that in the last four months I've made almost $8000 just posting YouTube
videos twice a week.
Which isn't bad.
Now the second question that you guys have is how much money have I made on that specific
video that has generated over a million views.
Now to answer the question that you guys have been dying to know, this video right here
which has generated over a million views has made me a total lifetime of $3736 which represents
49% of my total earnings.
Not only this when I look at the YouTube analytics on this video specifically, this video has
also earned me 13,000 new subscribers to my channel.
The majority of the people that have found my video found me through YouTube suggested.
Meaning that YouTube was actually recommending my videos on people's home pages and all of
that.
So instead of people actually searching which is also a good majority of how people found
me, most of the time it was because YouTube was actually pushing out my video.
Now, if you want to learn how to increase the chances of your videos going viral, then
make sure you check out this video right here where I explain it.
Now even though I answered your two biggest questions, do not click out of this video
because if you stay until the end I'm going to actually breakdown how Adsense revenue
works because what you need to know is that it's not about views that earns you money
and that each video earns a different amount.
So make sure you stay until the end because I'm going to explain it.
But for now what I also want to answer is some of you guys might be wondering okay,
wow, so out of the $7000 to $8000 you made, half of that came from that video but what
about the other half.
Well I'm going to pull up a chart right here so that you can see.
As you notice, the second highest earning video for me has over 72,000 views and that
has generated me $600.
The third highest earning video has generated me $300 and that video has 52,000 views.
Now as you can see $7000 to $8000 seems like a lot to you maybe.
However, if you really look at it, it takes a lot of views to actually make good money
on YouTube.
That is why YouTube Adsense revenue should not be your number one income source.
Now if you want to learn more about the other ways that you can make money on social media,
again, I've got you covered, I have this video right here for you to watch.
For now, let's actually talk about Adsense revenue and how it really works.
Now since I know some of you might be curious I'm going to drop a screen shot right here
to show you the rest of my videos.
Now obviously this isn't all of my videos but I think this screen shot is pretty interesting.
As you can see for a lot of these videos I've made less than $50.
But the views is well over a thousand at least.
So I hope this really shows you guys that YouTube Adsense is really great for side cash
but it should not be your main vehicle on how to make money.
But wait, here's the super interesting thing that I saw when I was looking at my data.
You'll notice that there's some videos that actually have more views that make less than
other videos that have less views.
This is why I really want to talk to you guys about exactly how YouTube Adsense revenue
works because at the end of the day, yes, having views help but it's not just about
the views.
What really determines how much money you make on YouTube is dependent on the advertiser.
So these are the big businesses or small businesses that are willing to pay money to put ads into
your video.
They determine how much to pay you and that's going to be how much you end up making.
Now the one metric that I want to teach you guys is called CPM which is cost per mile.
Now what CPM essentially means in the most plain english is that it is what the advertiser
is willing to pay per every one thousand impression that you generate on the actual advertisement.
In order for it to qualify as an impression you need to be able to have you audience watch
that ad for over 30 seconds at least.
Now because I'm a YouTube partner I'm actually not allowed to tell you guys what my average
CPM is.
But let's just say as an example a company is willing to pay $10 CPM in order to put
their ads in my video.
That means that for every 1000 impressions that's over 30 seconds that I generate for
them in that ad I get $10.
So if I get 2000 impression I get $20, 3000 impressions that's $30 and so on and so forth.
So this is how it works in terms of Adsense revenue.
But here is the catch, every YouTubers CPM is going to be different.
Every videos CPM is going to be different.
This is why some YouTubers will make more than others and this is also why some videos
will make more money than others as well.
Now that we know all this information, let me break down the three factors that will
change the amount of money that you actually make on YouTube.
This first factor that these advertisers are looking for when they determine how much to
pay for that ad space is your niche and your content.
Basically what this means is that some niche's on YouTube actually earn more than others.
For example, the channels that are all about business or professional development generally
make more money than videos that are all about pranking people or videos that are not safe
for work or videos that are just straight up inappropriate.
This makes sense for two reasons.
The first reason is that companies generally don't want to associate themselves with profanity
or anything like that.
So even in my own content what you've noticed is that I don't really swear in my videos
anymore and if I do swear I put a bleep sound on it because it actually affects how much
I earn on that video.
The second reason why you know niches such as real estate and finance and all those niches
make more money is because generally the companies that are associated in those industries have
a bigger budget and therefore they can afford to pay a higher CPM.
The second factor that can affect how much a company is willing to pay you for ad space
is your watch time.
Now when I say watch time I not only mean the amount of time that someone watches your
video because that is a great indicator to these companies of whether or not your audience
is engaged or not and that why in my previous videos I always stress to make great content
in order to have a very engaged audience.
At the end of the day it does affect how much you make on YouTube when you are monetized.
But not only this the other type of watch time that you have to be aware of is how long
your audience will actually watch the ads for.
So let's say I'm a company and I see a YouTuber whose audience is constantly skipping the
ads, then I'm probably not going to be paying more than I need to for that ad space.
Versus if I look at another YouTuber and their audience is super engaged, watches all the
ads, then I'm more likely to pay that YouTuber a little bit more.
This makes sense in a business context and so you just want to be aware of these key
things when you are thinking about making money on YouTube.
The third and last factor that contributes to whether or not a company is going to pay
you a higher CPM or a lower CPM is your location, demographic and language.
Now obviously businesses want to make sure that their efforts and their investment is
super targeted.
When business choose to do ads they're specifically trying to target a certain type of audience.
So, it does not make sense for an American company that is English speaking to buy ad
space from a YouTuber who's from China and who has the majority of their audience speaking
Chinese.
It just doesn't make sense.
That's why if you are someone that is super strategic and you want to make and maximize
the amount of money that an advertiser pays you for ad space then really think about the
language that you are speaking in your channel.
Really ask yourself what type of companies are going to be willing to pay more and are
they English speaking or are they Spanish speaking and what locations are they in.
Now a lot of these things are really out of the YouTubers control, I know that this video
sounds like I know everything but I really don't.
YouTube and Google are the ones that pair up with the advertisers and I have nothing
to do with it in terms of being a YouTuber.
So a lot of these things are really out of my control.
But hopefully by learning these things that I taught you today that you're going to be
able to create better content on YouTube and skew these factors into your benefit.
Now if you are someone who is interested in making money on YouTube or you just want to
start a YouTube channel in general, next time on Wednesday I'm going to posting a video
all about my YouTube equipment.
So make sure you hit the notification bell so that I can give you my recommendations
in terms of all the types of equipments that I use to create my YouTube videos on Wednesday.
Not only this, if you want to learn more about social media, business and just life in general,
then make sure you check out these two videos right here.
As always guys I appreciate you, I hope you guys have a great day, a great week and a
great life and I'll see you in the next one.
Bye guys.