I recently made a video all about
why filmmakers are leaving Adobe Premiere Pro for DaVinci Resolve,
and that video ruffled some feathers at Adobe and not a day later.
I had multiple emails in my inbox from multiple employees at the company,
which ultimately resulted in Adobe inviting me, as well
as some other video editors out to their headquarters in San Francisco
to talk to them about Premiere Pro and how they can improve.
So if you've been wondering about whether Adobe is actually listening to creators
and whether they are working on making changes
to be competitive with DaVinci Resolve and Final cut, et cetera.
This video should hopefully help answer those questions.
And incidentally, if you haven't seen the previous video that I made
and you're wondering what the heck I'm talking about,
I ended up in the corner and down in the video description.
Starting off in as I said earlier, it was not just me that Adobe flew out.
They brought in video editors from around the world.
Josh Olufemi, who I love, Cas Akello new Javier
Mercedes, a fellow Texan and someone that I've not had the chance to meet yet.
But I was so excited to meet.
Hey, my name is just an odd show himself.
Yes, Justin O.D. Show.
Once we got to Adobe's headquarters and got settled, Adobe explained to me
why they wanted to bring me and these other video editors out to San Francisco.
In short, they wanted to reaffirm their commitment to the pro video community
and show that they are listening and they want to get feedback
to improve Premiere Pro and make it more competitive.
If I was to sum up this event in San Francisco,
it was essentially an open forum where we were able to air
our grievances about Premiere Pro directly to Adobe.
It was like Festivus.
More seriously, if I do compare this moment to something,
I would compare to what Apple had to do some years ago
when they hadn't released a new Mac Pro in many years.
They had to have an event and reaffirm their commitment to the pro community
and say that they would be releasing
a new Mac Pro with Expandability for professionals.
I see this event as the start of Adobe reaffirming their commitment
to video editors anyways, that just because Adobe
paid to fly me out to San Fran doesn't mean that I want you to think
that I went easy on them because I definitely did not.
Just like in my video that I made about why filmmakers are leaving Premiere Pro,
I didn't want to sugarcoat anything with Adobe whenever I was talking to them
face to face.
I wanted them to know exactly what filmmakers are going through
and the issues that they are experiencing in the hopes that they will make changes
to their software and improve it in the future.
So for that entire day, essentially to any Adobe employee that I spoke to,
which I spoke to a lot of them, I took the opportunity to reiterate
the four points that I made in my video about why filmmakers are leaving
Premiere Pro filmmakers
one premiere to crash dramatically less and be more stable overall.
They want the program to be significantly faster,
both on the timeline and wind rendering, so it is competitive
with DaVinci Resolve and Final Cut, and they don't want Adobe
to be changing features like the import and export panels for no reason.
Now I know I said four reasons and I only talked about three, but
my fourth point in my video was price and how final cut is only $300
and DaVinci Resolve is essentially free or at most $300 as well.
While Premiere is a monthly subscription, that is significantly more expensive.
But considering how many billions of dollars Adobe made last year
with their Creative Cloud subscription, I don't really see them
competing with Da Vinci and Final cut on price any time soon.
I can dream, of course, but I don't really see it happening.
That said, I did tell Adobe that what I would really like to see is
their software be as good as the price that they are charging for it.
Meaning going back to those first points that I made in my previous video,
I want to see them work to make Premiere Pro be world
class when it comes to stability and editing speed.
I'm betting that if Premiere Pro is more stable and faster overall,
there would be way less editors that are considering leaving for other software.
Now, all this said, I want you to notice that in this video,
all that I've told you up to this point is essentially my complaints and feedback
to Adobe, because that's largely what this event was.
Me and other video editors giving Adobe feedback while they listened.
But after our feedback, Adobe did respond as well and here's what they had to say.
My complaints as well as yours have not been ignored.
Adobe is aware of these complaints, especially in the areas of stability
and speed,
and they've told me they want to fix them and they are working to fix them.
I had the opportunity to speak to the head of software
engineering for Premiere Pro and tell him point blank that they were
third place behind resolve and Final Cut Instable party and speed.
And then ask him what his team is going to do about it.
He told me that they're completely aware of this and they are working
hard to make improvements specifically to stability and speed.
As for when Adobe will act on these changes
and make these improvements to make their software more stable and speedier.
I don't know, but I'm hoping we see updates relatively quickly
because as I said in my previous video, more and more
editors are leaving for other video editing software.
Actions are always going to speak louder than words,
and I really want to see Adobe take action on these issues.
But for me, I will say that I was reassured
by the fact that they were actually willing
to bring me someone that made a video that did not talk about them in the best
light out to speak to them and hear my feedback.
Me going out and speaking to Adobe about these issues was just the start.
And now here's what I want you to do.
At this point I have Adobe's ear.
They are listening to the feedback that I give them about Premiere Pro
so if you have feedback that you want me to pass on to Adobe,
leave me a comment down below.
I read all of them and I am more than happy to pass
along your feedback to their team in the hopes that they will put
all of this feedback into action and make improvements to Premiere Pro.
Thanks so much for watching.
Please subscribe if you want to stay updated on everything that Adobe
or Blackmagic or Apple are doing in their video editing software.
And I'll see you in my next video real soon.