A simple way to boost your Amazon SEO.
Do you have trouble gaining traction on Amazon?
Look, you're not alone.
Amazon's marketplace now has
an incredible 2.5 million sellers on the platform
and that means there's a ton of competition on there
and you need to be mindful
of how you can boost your presence on their website.
Understanding Amazon and their A10 search engine
is essential.
A10's search engine cognition is focused
on its revenue per-click abilities
which means every time a customer searches for something
they have to be matched
with the perfect option within Amazon catalog,
much like regular SEO on search engines like Google.
A10's two main ranking factors are:
A. sales velocity, how fast a product sells on Amazon,
and two, keyword mastery,
how well your listing uses relevant keywords.
Here are few ways to improve your Amazon SEO ranking:
Number 1. Conduct keyword research.
Again, it's just like regular SEO
but there's only a little difference.
I want you to type in words and phrases in Amazon search box
and see what suggested and compile a list
of relevant keywords for similar listings.
Look, you can also Ubersuggest.
Go to Ubersuggest, type in keywords,
Because it's also pulling from sources like Amazon,
and it'll suggest other related keywords for you.
And this is what's popular and trending today,
not what was popular a year ago.
I also want you to go to AnswerThePublic
which is pulling from a lot of these sources as well
and see what's popular today.
If you also use the Ubersuggest Chrome extension,
whenever you do a search on Amazon,
when it shows you those list of keywords,
it'll show you the search volumes for those keywords as well
to give you more ideas of what is popular
and that'll help you get good keywords that you should
optimize for within your product listing pages.
2. Optimize your product title.
Titles should match the physical packaging label.
Aim for 60 to 80 characters.
Don't use all caps.
Use numerals.
And don't use subjective terms like "bestseller."
When you do this,
what you'll find is you'll start getting more clicks.
The reason I also say it has to match the packaging is
you don't have to have the exact same title on the box
but it has to match because you don't want to deceive people
either or else you're going to get a lot of bad reviews
and returns which is going to cause your rankings to tank.
3. Optimize the descriptions.
Include brand names, sizes, material types, colors,
packaging, quantity, and other essential information.
The more specific you get, believe it or not,
the better off you're going to be with targeting new keywords
and converting a search into a click over to your listing
which generates a sale.
4. Optimize key product features.
Include up to five bullet points per product.
A thousand characters in total across all five points.
You don't have to use all thousand characters,
but use what's necessary.
Don't just shove in a thousand characters
because you want more keywords.
Do what's necessary
so that way people can get the point as quick as possible.
And of course, if you have more to say,
say it within there and use up the characters when you can.
5. Optimize your images.
As they say, a picture says a thousand words.
Images should show the product in use, show various angles,
and highlight different features.
Every detail page requires at least one product image.
Six images and one video is ideal.
Images should be clear, informative, and attractive.
And images should have a white background
and fill up at least 85% of the image space.
Use 500 by 500 or 1000 by 1000 pixels
to increase listing quality.
And make sure if you have things like let's say
a food product that you're selling,
the nutrition label is one of those images.
6. Optimize product search terms.
Include generic words and no punctuation is required.
Stay under the length limit which is 250 bytes.
For a full list of best practices
reference Amazon's own search terms best practices guide
from the URL on the screen.
And that's it.
If you follow all that,
you're going to start doing better with your Amazon SEO.
Of course, things like reviews and price,
they all matter as well,
but everyone's fine-tuning those things.
The things I mentioned here is what a lot of companies
are missing with their Amazon listings.
If you just want my company to help you
with your marketplace listings, whether it's on Amazon
or Walmart or Target or any of those sites,
we actually have a whole team that just focuses
on that at my ad agency, NP Digital.
If you have any questions, leave a comment below.
I'm here to help.
If you enjoy the video, like it, share it,
tell people about it, thank you very much.