- We're back again for episode seven in our series
about how to launch your brand on social media.
I'm Katy, I'm a design educator here at Canva.
If you've watched the earlier episodes in this series
you'll know so far we've explored finding our audience,
creating a marketing plan, designing in Canva
and measuring metrics for success.
Now we're onto one of my favorite parts, content strategy.
(upbeat music)
Alright.
So we have learned so much already and your campaign is live
and you have built an audience, and that is great
but that is not where we're stopping.
You cannot stop posting at this point,
you are building momentum.
So we're gonna build on that momentum
you just created with a content strategy
that's gonna help you grow your community continuously
and you'll keep reengaging that community.
Alright, this brings us back to our funnel.
This moves your audience to the next step in the funnel.
You've run your awareness campaign.
And the next phase is to get them through until
they are considering buying your product.
So your social messaging needs to hit different
messaging beats for each stage on this ladder.
You can maintain awareness by posting regularly to
build up an audience across multiple platforms and channels.
This means a lot of content creation, but luckily
Canva can help you build all marketing channels
with templates to support you for whichever channel
you're designing content for.
The magic resize feature
will also help you design as effectively
as possible by enabling you to design once and
then resize that content for every marketing channel.
But how are you going to come up with fresh content
every week?
I think it's really wise to think ahead and plan
with a structured approach.
Here's our industry experts
for some tips on how to do just that.
- Standing out on social media is no easy feat.
You have to post consistently
but you can't just post the same thing over and over again.
Continually coming up with new ideas
for content that your community will love
takes some serious creativity.
- So I think the inspiration process is a big part of it.
You should follow accounts that aren't brands
that are doing really cool things that you like and see
like how can I take some learnings from that
and apply them to my, you know, social media strategy.
So if you see a brand that's doing like really
cool video work or not a brand
but an account you can think, okay, how do I apply this
into what I'm doing with like my food or
my clothing line or whatever it is that your brand is.
But I think at the end of the day
it's about putting yourself outside of the business box
and thinking more from a creative perspective
and then trying to marry the two that you're gonna come
up with creative content.
- So how do you keep coming out with new ideas?
We've got three techniques to help,
educate, inspire, entertain.
Education is all about empowerment.
You're an expert at what you do, share that knowledge
with your community so they can learn from you.
If you are a florist
you could teach them about what flowers
are in bloom this season.
Inspiration is about getting creative
and sharing new ideas, maybe an interesting new way
to display flowers in your home.
You could even ask your community for their suggestions.
They might have some great ideas too
and don't be afraid to entertain, be witty or a bit wacky.
How many funny flower puns can you think of?
If it makes you smile, it'll make your audience smile too.
So mix it up and try new things, I be-leaf in you.
- So take a moment to plan
out your short term goals, your long term goals
and then plot them out in a content calendar.
It's a great tip to align days
of the week with different types of content, having a batch
of content that you've already created can help you
produce ahead of time.
So to ease your workload
and also allow you more time to post reactive content
to upcoming trends.
You'll wanna keep all of your content
as on trend as possible so that it makes it more shareable
and exciting for your audience.
So don't forget to keep your post consistent with look
and feel so that your brand is very easily recognizable.
So we've come up with some tips
on how to make your content recognizable
and more visually engaging.
So start with add motion, make it move, posts with motion
drive higher engagement than static posts.
Next take advantage
of anything interactive that platform allows you to use.
So think polls and multiple choice questions, quizzes
whatever that platform allows you to use to
get your audience in and get them clicking.
Use it to your advantage.
Another one is carousels.
On Instagram, you can now share up to 10 tiles
and carousels have higher engagement than single posts.
So make sure you're using those.
Another good tip is ask questions in your post.
I would ask you to every other post that you create
have it end in an open ended question.
This will pull in your audience and get them talking.
And lastly, use Instagram stories.
Instagram stories are so valuable
for engaging with your community.
One, you can use more natural
less on brand posts if you want
and you can also use their new sticker for links.
Anybody can use links and link out right
to your website where people can buy your products
or services from Instagram stories
which leads us to the question.
How often do you post?
We asked Morgan for her insight
on posting frequency and tips
on how Canva can help you automate your publishing strategy.
- Many social channels' algorithms don't show content
in chronological order anymore.
So old posts could always show up on your follower's feed.
Ideally you should be posting about once a day
but three to four times a week is a good amount.
Building a social media calendar can help you
see the overall picture of your strategy
and make sure you're hitting your key pillars often enough.
That also means you can just set
up your whole month of publishing and then forget about it.
Leaving you free time to focus on other things.
Canva's content planner connects directly with Facebook
and Instagram, so you can organize everything in one place.
So now you can create branded assets quickly
and you have your content plan.
It's time to automate your publishing strategy.
Let's see how that works.
- [Narrator] Did you know, you can post
to your social media without leaving Canva?
Even better, you can schedule your post ahead
of time with Canva Pro's content planner.
Let's see how that works.
Once your post is ready, click the share button
then schedule and select the day
and time you want your post to go live.
Then select your social platform.
If this is your first time posting
through the content planner
Canva will ask you to connect your social media accounts
and add your captions and your post is ready to go.
You can also access the content planner on the homepage.
This will give you an overview
of all the social media posts you've already posted
and your scheduled content.
You can even start your creative process from here.
Simply click the plus icon to start a new design.
Want to know how your posts are doing?
View insights from the content planner, click on your post.
Under the insights tab.
You can access all the analytics and get valuable insights
into how your content is performing.
With Canva Pro, you have all you need
to become a social media expert.
- And just a reminder, the content planner is a Pro feature
but if you don't have a Pro account, don't stress
you can still schedule your posts
individually one at a time.
Okay so that's it for this episode.
I'm so glad you joined me today.
And I hope you learned some tips
about getting your posts seen by the right audience.
We're nearly to the end of the series.
We have one more episode and that's gonna focus
on the importance of building a community.
This is a really fun one.
So you don't wanna miss it.
Before you go hit the subscribe button.
So you'll know when that new episode drops.
Okay, guys.
See you next time.
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