Persuasive communication is the key to teamwork. It's important for leadership.
Persuasive communication is to make your opposers into your supporters.
Persuasive communication is a kind of magic.
Persuasive communication is to persuade others to change their thoughts and actions through communication.
Persuasive communication is about having a keen understanding of your audience,
in order to perceive and invoke those emotions which most impact their behaviour.
Persuasive communication for me is to bring people [with] different priorities towards a common direction.
Persuasive communication is a way to change your listener's thinking,
so that he or she will follow the direction wanted by the speaker.
It's convincing them to come to your way of thinking.
So, persuasive communication is a skill.
Being able to change people's minds
if they have a different opinion.
And if you think it's only used by people in business, think again.
Everybody thinks that the designers job [is] only to design products only, right?
However, most importantly, one of the key elements of the designers
is [that] most of them are storytellers.
They have a very good persuasive skill. Why?
Because, actually there are a lot of designs [that] come out,
and then they have to [get] the decision makers to buy [into] the concept,
launch some of the products, and commercialise them in the market.
So, persuasive skill is key, even for the designers.
Even as a designer, Yvonne uses persuasive communication skills every single day.
And as a university student, you should too.
From writing an essay, report or proposal, to giving a presentation,
you're convincing your teacher to give you a good grade.
And from preparing your personal statement or CV,
to convincing an interviewer that you are the best candidate,
you need to use persuasive communication skills.
There are so many opportunities for you to develop persuasive communication skills at university,
but many students fail to do so,
and this could have serious consequences for the future.
If [you're] not being persuasive in the workplace,
you're hardly [going to] become successful in your career path.
It is unlikely that you can go up the career ladder.
The direct consequence of not being persuasive is probably just not being able to deliver the work ...
over time, I've seen someone who failed to do so for a few times
and he started to lose his personal credibility
in the management level, and worse than that,
he started to lose his leadership in his own team,
these core team members started to leave.
I guess from his personal perspective
it must be extremely difficult and discouraging as well
to continue to work in that environment.
People fail to be persuasive,
when they fail to listen.
I think people fail to be persuasive,
when they do not show respect for different opinions.
People fail to be persuasive when they [do] not
tailor-make their pitch for the audience needs or concerns.
People fail to be persuasive because they just focus on what to say,
but not focus on how to say.
These mistakes actually teach us four important tips on building credibility.
Establishing credibility is one of the keys to being persuasive.
Tip number one.
Listen and understand the needs and views of the people you are talking to.
Tip number two.
Lead people with different opinions to a shared solution, by respecting and acknowledging differences.
Tip number three.
Tailor your message.
If you really listen and respect other's opinions, you'll be able to deliver a more convincing message.
Tip number four.
Deliver your message effectively.
After knowing what to say, you should consider how to say it.
For example, our body language, tone, and energy are really important aspects of delivering a persuasive message.
And in writing, the way we structure and edit texts,
use language or images, really impacts upon persuasiveness.