HE IS MORALLY UNFIT TO BE
PRESIDENT.
MELISSA: KIND OF ALL SHAKING OUR
HEADS.
THE PRESIDENT RESPONDING ON
TWITTER, SLIPPERY JAMES COMEY, A
MAN WHO ALES ENDS UP BADLY OUT
OF WHACK.
HE IS NOT SMART.
WILL GO DOWN AS THE WORST FBI
DIRECTOR IN HISTORY.
WHO IS WINNING THIS WAR OF
WORDS, I KNOW YOU ARE BUT WHAT
AM I?
BRUCE TURKEL, THE CEO OF TURKEL
BRANDS.
WHEN YOU, KIND OF, I FEEL LIKE
THIS IS THE THING THAT ALWAYS
HAPPENS WITH PRESIDENT TRUMP.
IF YOU WRESTLE WITH THE PIG YOU
GET MUDDY AND PIG LOVES IT,
ENJOYS IT.
YOU SEE PEOPLE COME OUT AND THEY
SWING, WHO IS, FROM A BRANDING
POINT OF VIEW, IF YOU'RE TRYING
TO WALK AWAY FROM THIS, AS A,
WITH, I DON'T KNOW, YOU KNOW, A
BETTER BRAND THAN WHEN YOU
STARTED, IS JAMES COMEY BETTER
FOR HAVING WRITTEN THIS BOOK AND
DOING THIS TOUR?
>> WELL LET'S LOOK AT
MOTIVATIONS.
FIRST OF ALL, LET ME BE CLEAR.
I HAVEN'T FOUND AN FBI DIRECTOR
SO UNCOMFORTABLE, MAKE ME SO
UNCOMFORTABLE SINCE WE KNEW THAT
J. EDGAR HOOVER WORE DRESSES.
>> GREAT POINT.
>> THAT'S A GREAT POINT.
>> WHEN YOU'RE TALKING ABOUT WHO
IS WINNING, LOOK WHAT THEY HAVE
SAID.
COMEY IS HITTING TRUMP WHERE IT
HURTS.
HE SAID HE IS SHORTER THAN HE
LOOKS ON TV.
TALKED ABOUT HIS SMALL HANDS.
TALKED ABOUT HIS PUFFY EYES.
WE DID THE THINGS THAT WE KNOW
GETS TRUMP RILED UP.
TRUMP CALLED HIM A SLIMEBALL,
THAT HE IS IS NOT SMART.
THOSE ARE GENERIC INSULTS.
COMEY IS PLAYING TRUMP'S GAME.
THE BOTTOM LINE, COMEY WANTS
TRUMP TO KEEP FIGHTING AND COMEY
WANTS TO SELL BOOKS.
YOU TAUGHT ME, FOLLOW THE MONEY.
MELISSA: NO, HE IS DEFINITELY
MAKING A FORTUNE.
FOR PEOPLE WHO WANT TO HEAR
THESE TALES ABOUT THE PRESIDENT.
THEN YOU WATCH HIM, WHAT HE
REALLY WANTS ARE THE SPEAKING
FEES.
HE HAS GOTTEN A BOOK ADVANCE.
YOU NEVER MAKE MORE THAN THE
ADVANCE.
NOW HE IS LOOKING FOR THE BEACH
MONEY.
WHICH IS HE SAYING ALL THESE
THINGS AND MAKING ALL THESE
JOKES, THAT PEOPLE THAT HIRE
SPEAKERS AND HATE THE PRESIDENT
WILL LOVE TO HAVE HIM COME BY
AND MAKE JOKES AT THE
PRESIDENT'S EXPENSE, THAT SORT
OF THING.
I WONDER, YOU KNOW, I MEAN I
WONDER, COULD HE REALLY ONLY BE
MOTIVATED BY MONEY?
HE SEEMS LIKE SOMEONE, HE IS
SORT OF VIEWS HIMSELF AS SOMEONE
WHO HEATS MORAL FIBER FOR BRAKES
FAST?
HE HAS A BIG HEAL LOW, WEARING A
WHITE HAT ON TOP OF THE HALO,
THOSE KIND OF THINGS -- HALO.
HE IS TRYING TO RIGHT HIS PLACE
IN HISTORY AND IS THAT PART
WORKING FROM A BRANDING
PERSPECTIVE?
>> OF COURSE.
LOOK WHAT HE DID.
HE CAME CLEAN ON THE HILLARY
CLINTON ADMISSIONS.
I DID IT.
HERE'S WHY.
LET'S MOVE ON.
NOW ALTHOUGH HE IS USING A POTTY
MOUTH LIKE THE PRESIDENT DOES HE
IS TAKING A MORAL HIGH ROAD.
USING WORDS LIKE THE PRESIDENT
IS A STAIN ON THE COUNTRY.
THE PRESIDENT IS NOT FIT
MORALLY.
YOU'RE ABSOLUTELY RIGHT.
I'M THE LAW ENFORCEMENT GUY WITH
THE WHITE HAT.
THAT IS WHO I AM.
I LOOK DOWN PHYSICALLY, AND
METAPHORICALLY ON THE PRESIDENT.
MELISSA: I LIKE THAT.
>> HE IS GETTING THE PRESIDENT
TO FIGHT BACK AND LOOK LESS, AND
LESS PRESIDENTIAL EVERY TIME.
MELISSA: I GUESS.
ALTHOUGH I THINK THEY'RE BOTH
HUGE NARCISSISTS THEY READ
EVERYTHING ABOUT THEMSELVES.
NO PR IS BAD PR AS FAR AS EITHER
OF THEM ARE CONCERNED.
FOR THE AMERICAN PUBLIC AS THEY
WATCH ALL THE INTERVIEWS GO BY
CHANGED FROM WHAT THEY
ORIGINALLY THOUGHT OF EITHER OF
THESE PEOPLE?
>> OF COURSE.
MELISSA: REALLY?
NO YOU CALL THIS A WAR OF WORDS.
YES.
IF YOU THINK THIS IS GAME, WE'RE
WATCHING SCRABBLE, WHEN THE ONLY
TILES YOU HAVE ARE Fs AND
Us.
PEOPLE ARE ONE SIDE OR THE
OTHER.
MELISSA: ALREADY.
>> NOBODY IS BEHAVING WELL.
ON EITHER SIDE PROUD.
WE DON'T LIKE THIS AT ALL.
YEAH WE LIKE THE SALACIOUSNESS.
WE LIKE FIGHTS.
WE LOVE WATCHING CAR WRECKS AND
LOVE WATCHING PRO WRESTLING.
WHEN IT COMES TO OUR GOVERNMENT
AND WHAT IT SAYS ABOUT US THIS
IS JUST PLAIN EMBARRASSING ON
BOTH SIDES.
>> IS EMBARRASSING ON BOTH
SIDES, BUT NOBODY'S MINDS ARE
CHANGED.
IF YOU HATE THE PRESIDENT, YOU
STILL HATE HIM.
IF YOU LIKED HIM, YOU STILL LIKE
HIM.
EVERYBODY ARE OFF IN THE CORNER,
THE TEAMS ARE DECIDED.
>> THE NUMBERS HAVEN'T CHANGED A
BIT, HOWEVER, LET'S BE CLEAR,
COMEY IS ESTABLISHING WHO HE IS
FOR WHATEVER QUESTIONING IS
COMING NEXT, RIGHT?
HE IS SELLING BOOKS.
HE IS BUILDING HIS LEGACY AND
TELLING THE WORLD THIS IS WHO I
AM.
I'M GOING TO PUNCH BACK.
YOU WILL TRY TO HIT ME, BUT I
WILL HIT BACK HARDER.
HE IS LETTING THE PROSECUTORS
AND DEFENSE KNOW THIS IS WHO I