hey friends, Dave here with transfer express, and today we are going to be talking about
printing on demand with a heat press now in the past couple years we've seen this huge shift
in buying power over to online stores and those marketplaces like etsy with
more and more creative entrepreneurs jumping into this industry but you can jump in too you're not
going to need expensive direct to garment printers vinyl cutters spending hours of time weeding or
huge budgets to get your online store stocked primed and ready to sell on-demand printing
with the heat press allows you to have expanded catalogs of apparel colorways
quick easy printing while maintaining those big profit margins are you ready let's dive in
if you are new to transfer express we are the world's largest supplier of screen printed and
digital heat transfers heat presses designs apparel and advice to help grow your t-shirt
business if you haven't already subscribe we are kicking out new videos like this one
every single week traditionally to stock an entire online clothing store you would be buying bulk
pre-printed apparel or running a huge printing run up front now this isn't ideal
because if your products don't sell you are stuck with that pre-printed stock and left with only
a couple strategies to liquidate it deep sales or even giveaways merely trying to recoup your
investments when you do hit those sales not ideal printing on demand with those expensive direct to
garment setups that you're stuck with having to stock expensive inks the pre-treatment curing
devices if you have a heat press or a flash unit or a dryer and even maintenance on those machines
that are gonna pop up at the worst time sure it reduces the risk of pre-printing apparel but you
erode your profit margin quickly with that steep initial investment and the constant tankering
and maintenance with those machines to get that retail ready quality result even with traditional
screen printing sure you could burn a screen and keep it ready for when an order hits but inking
it up getting it on press printing and then washing out the ink for just one or two shirts
at a time really isn't worth the effort that's really where heat printing with screen printed
transfers come in for the win not only is the finished product identical to a traditional
screen printed t-shirt when using say our goof proof screen printed transfers but you could order
your bulk transfers in one colorway usually white inks are a great example because they go on such a
wide variety of apparel and then you print those transfers on an entire array of different colors
of apparel styles blue black literally the sky is the limit i should mention two goof proof screen
printed transfers like we mentioned earlier apply as fast as four seconds so that's much faster than
any direct-to-garment printer could print and it beats the setup of screen printing it's just too
much time to get those screens and inks ready to go flip the switch on the press wait a few minutes
for the press to warm up and bam you're printing and when you're done all you have to do another
flip of the switch turn the press off and you're done there's no cleanup or maintenance required
the physical transfers then are really the only liability that you are risking taking a loss on
but good news they're incredibly affordable and won't carve into your general profit margins
if you don't end up using all of them that's why utilizing gang sheets to put multiple images of
artwork on each sheet reduces that risk even further by driving the per image cost down to
in some cases just a couple cents we've got a full video on how you can easily build gank sheets on
your own online for free right here now it's never been easier or less expensive to start your own
print on demand t-shirt business with minimal risk all you really need is a heat press we've seen
thriving online and etsy t-shirt stores run out of spare bedrooms dorm rooms basements garages
seriously just go on tick-tock and you'll see tons of passionate creatives
living their dreams with their own heat printing setups you really don't need a lot of space just
purchase the transfers and apparel when you're planning your apparel drop and store them until
the orders start rolling in as easy as that if you have any questions or strategies that you
use to print on demand with a heat press just let us know in the comment section below we're pushing
out new videos like this one every single week here on the transfer express youtube channel so
if you're not already subscribed what are you waiting for just click the button right there
subscribe as always we are happy to help in any way we can for the apparel decorating community
if you need to reach us for any reason at all give us a call
or email info transferexpress.com but until next time i'm dave happy pressing