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BEGINNING OF A MAGICAL TIME
OF YEAR IN MINNESOTA, WE CALL
THAT PROM SEASON.
THOSE HIGH SCHOOL DANCES ARE
A MAJOR MEMORY, WHETHER IT IS
MARK ROSE MARK OR JASON DERUSHA,
CHRIS SHAFFER WHO HAD AN
UNFORTUNATE BREAK UP BEFORE THE
DANCE.
WE WENT SEARCHING FOR THE BEST
PROM DRESS SHOP IN MINNESOTA.
YOUR VOTE SENT SUSAN-ELIZABETH
LITTLEFIELD TO THE PROM SHOP IN
BYRON.
Reporter: BY THE NUMBERS, THE
SOUTHERN MINNESOTA TOWN IS VERY
SMALL.
BUT INSIDE THIS DOOR, THERE IS A
LOT GOING ON.
♪
Reporter: YOUNG MODELS-- NOT
MODELS, JUST EXCITED GIRLS.
JEANS, SHOES.
HER PRIN SES MOMENT.
USUAL-- PRINCESS MOMENT.
USUALLY SHE IS IN JEANS AND
SPURS.
IT IS QUITE AN EXPERIENCE.
PUT THOSE ON.
Reporter: BEFORE THEIR NIGHT
TO REMEMBER, SHOPPERS HERE GET A
DAY THEY WON'T SOON FORGET, WITH
BURSEINALIZED CONSULTATIONS--
PERSONALIZED CONSULTATIONS.
THEY WILL SPEND HOURS HELPING
YOU FIND THE EXACT DRESS YOU
WANT.
Reporter: THAT IS WHAT OWNER,
PAM, WANTS TO SEE.
A PERSON DESERVES A GREAT
SHOPPING EXPERIENCE, WE ARE NOT
A READY-TO-WEAR STORE, WE ARE
THERE TO HELP THEM FIND THAT
DRESS THAT FITS THEIR
PERSONALITY.
Reporter: THESE THREE HAD
SUCCESS, SISSY'S FAMILY DROVE
FROM OMAHA AREA JUST TO SHOP
HERE.
I LOVE THE SNOW SALES TAX
THING.
THAT PAYS FOR THE FUEL, TRUST
ME.
IT IS A DESTINATION, PEOPLE
COME HERE SPECIFICALLY, THEY
DON'T DRIVE BY, AND HAPPEN UPON
US.
THEY EITHER HEARD ABOUT US FROM
SOMEONE OR THROUGH AN INTERNET
SEARCH OR SOCIAL MEDIA.
Reporter: PAM STARTD THE SHOP
IN THE EARLY 80s, STYLES
EVOLVED, SO HAS THE PROM SHOP.
AFTER ALL, WITH TEENAGERS, YOU
GOT TO STAY HIP.
WE ARE CONSTANTLY LOOKING AT
MOVIE STARS, WHAT THEY ARE
WEARING, AND KIND OF TWEAKING IT
TO WHAT WE THINK THE MIDWEST
WILL GO FOR AND WHAT THEY WON'T.
Reporter: SHE IS ALWAYS
LOOKING FOR WAYS TO JAZZ UP HER
SHOP, ADDING A PROM DRESS
REGISTRY, SO YOU KNOW SOMEONE
ELSE AT YOUR SCHOOL BOUGHT THE
DRESS.
YOUR SCHOOL WEARING THE ONLY
ONE THAT BOUGHT IT.
Reporter: THERE IS A 18-FOOT
RUNWAY, FITTING STAGES, AND
PLENTY OF OPPORTUNITIES FOR
PHOTOS.
HAD TO TRY ONE ON.
Reporter: THIS ADDITION,
ASIDE FROM NEW APPAREL IS PAM IS
MAKING EVERY GIRL FEEL LIKE A
COVER GIRL.
♪
Reporter: THEY SURE SEEMED TO
LIKE IT, SO DID THEIR MOMS.
SHE HAS DONE IT FOR THREE
YEARS, AND IT HAS BEEN A BETTER
EXPERIENCE EVERY YEAR FOR HER.
THIS IS WHO ASKED,.
IT IS VERY EMOTIONAL FOR OUR
FAMILY AND SHE IS THE ONLY GIRL.
THAT IS THE ULTIMATE.
EVERY GIRL SHOULD FEEL
BEAUTIFUL.
Reporter: AND CLEARLY, THEY
DO.
I AM PAM FROM BYRON, AND...
WE ARE AT THE BEST PROM SHOP
IN MINNESOTA.
[ CHEERING AND APPLAUSE ]
YEA!
FUN PLACE, LOOKS LIKE.
THAT IS A WHOLE EXPERIENCE
HAPPENING THERE.
I WISH THEY HAD A PROM SHOP WHEN
I WAS GOING.
YOU CAN GO TO THAT ONE.
BACK IN THE DAY.
THE PROM SHOP IS SEASONAL,
OPEN DECEMBER THROUGH END OF
APRIL.
FOR A FEW WEEKS LEADING UP TO
HOMECOMING TOO.
I DIDN'T ASK, WONDER IF YOU
SHOULD MAKE AN APPOINTMENT.
IF YOU WANT TO SEE WCCO STAFFERS
RELIVE PROM, WE HAVE A SLIDE
SHOW ON OUR WEBSITE.
NEXT THURSDAY AT 10:00 WE ARE
LOOKING FOR THE BEST RAMEN IN
MINNESOTA, WE HAVE FINALISTS
RIGHT NOW.
GO TO WCCO.COM/BESTOFMN TO VOTE.
WHAT HAPPENED TO YOU?
POOR GUY.
I WEGS WE HAD TIME TO TALK
A-- WISH WE HAD TIME TO TALK
ABOUT YOUR BREAK UP.