- Hey everybody, this is Roberto Blake,
of RobertoBlake.com,
helping you create something awesome today.
Welcome to another YouTube 30 of 30 channel review.
In this series, I'm reviewing channels
from 30 YouTubers,
and I'm telling you what they're doing awesome,
and also giving them some tips
on how they can improve.
This entire series is sponsored
by our friends over at TubeBuddy,
who make a great browser plugin
that's helping me to audit these YouTube channels.
It's something I use for my paying clients.
You can use the TubeBuddy browser plugin
to find out how you're ranking in YouTube search,
what your competitors are doing,
and when the best times to upload your videos are.
There are a ton of great features and tools in TubeBuddy,
and it's something I use here regularly on the channel,
and it is my secret weapon when it comes to dominating
the YouTube search.
So, make sure you're checking out that plugin
at TubeBuddy.com/awesome.
Links are in the description.
So, let's go ahead and jump into today's review.
Alright, so in this review of YouTube 30 of 30
I'm going to be looking at my good friend, Socially Nina.
And Nina actually is a social media influencer
that gained a lot of traction in blab.im,
but blab is kind of no longer a thing.
So, she's actually focusing a lot more on
her YouTube channel and other social media platforms,
so, I wanted to review her channel
because she actually does understand the marketing side
of this content strategy,
and I think I can give her some tips for YouTube,
and help her grow the channel here.
And she's already doing pretty well
considering the views she has on her channel.
When you look at her subscribers.
With a small tribe of a little over a thousand,
as of the making of this video,
she has content that's gotten over ten thousand,
five thousand, and multiple views,
and this is great.
And some of it's even fairly recent content from this year.
So, you can see that she actually does understand this,
and understands a lot of the basic principles of YouTube,
but let's see if we can help Nina to grow her following
a little more with some advice.
So, let's say I look at the about section.
I like that the about section here is conversational,
I just wish that it were just a little more upfront,
to the point about the type of videos
that you're going to get,
the digital marketing, social media,
and new technology stuff that's mentioned up here.
I think that could be better.
Nina's doing a great job with her thumbnails
on the channel.
(clicking)
So, I actually wish that the artwork for the channel header
were reflective of that.
I think going with a pink background
and the type of branding you see here in the thumbnails,
consistent in the header would be great.
Also, she's got some great head-shots here, cut out.
This is a similar strategy to what I use for my thumbnails.
I'd love to see that in the profile picture.
So, I think updating the profile picture
and the channel artwork to be more reflective
of the brand and match these thumbnail,
I think that that would be fantastic.
I love the color schemes, I love the blue and pink.
I think it's great for contrast.
I love these head-shots.
I think that these are strong thumbnails.
But let's look at an under performing video.
We have a video here from nine months ago
that did really well on Pinterest,
but we have another video here
that didn't do so well.
So, let's look at that video
and see how it could be improved.
(clicking)
So, the thumbnail for this was fine.
(clicking)
So, I have a strong feeling the weaknesses
are here in the description and in the tags.
So, yeah, how to get Pinterest followers fast.
Um, yes that is in the description,
and Pinterest marketing is in the description,
but then there's not a lot of content here
for YouTube and it's search
to say that that is relevant.
So, let's look at the tags.
These are some good tags.
But they're not ranking,
and that's because there's not enough
in the description there to match it.
It's not enough to just match the title and the tags.
You have to have something in the description
for YouTube to search, and find, and say that it's relevant.
If you don't then that's definitely going to hurt you.
Let's take a look and see if there's anything going on
on social media.
So, there was some traction on this a year ago,
on social media.
Mostly from Nina.
No posts for this video in Pinterest.
So, you have the native capability
to share this in Pinterest from YouTube.
It's one of the sites right here.
And so I would definitely have done that,
especially since this was talking about Pinterest
and that would be interesting to that community.
So, if you're going to talk about a social network
in YouTube or some other social network,
talking about the original social network
in the place where people who actually
use that network play is probably in your best interest.
So, I would definitely go back
and I would optimize this video
with updating the descriptions,
but also share it
and all the other related content
and the playlist over in Pinterest,
because I think that that would be valuable
to that community.
(clicking)
So, you can see that this is not ranking
very well in YouTube search,
and that's where it's going to get it's main traction.
Even now, this is still a very relevant video,
as long as the information is still accurate.
Overall I would say the production values here
are probably fine.
The camera probably wasn't doing a lot of
great auto-focus because it was so close up,
but I've seen that your production values
have improved since then.
I would recommend revisiting optimizing
this particular video.
Getting it some more shares on social,
especially in Facebook and Pinterest.
I would do some more research using TubeBuddy
and really try to improve those search rankings,
and also use the one click Facebook post feature
to publish this video on Facebook
and get it more attention.
Get some growth out of Facebook
and then use that to funnel people to your YouTube channel
since they know you do other content over here.
So, that's what I would do to get this
and the other similar videos like this
that might be under performing to get more reach
and more audience growth.
So, I definitely think those would be helpful.
Let's look at this Snapchat hacks.
I think that this thumbnail should have just been
a yellow version of everything you have going on there,
or you should have stuck with the pink,
because that's your brand.
And then just have the splash of yellow in the corner
for Snapchat with it's Snapchat logo.
So, I think that would have been better.
Again pink background, descent production values,
your talking about Snapchat.
This video looks fun,
but, again, no real detail here in the description
for the search engine that is YouTube to work with,
or for Google to work with for that fact of the matter.
So, I would definitely,
and see you have some great comments,
and people are saying they learned and they engaged.
The people who watched this video think that it's quality.
So, you need to reach more people
since you have quality content.
And this video's been out for two weeks.
So, you missed the jump on that first 48 hours
of massively promoting this video,
but it's okay because you can bring videos
back from the dead.
I've brought videos back after six months
or even a year,
and got the most views that I've ever gotten on them,
so it's not too late to correct this.
So, let's take a look.
It's got some traction on social, but not a lot.
(clicking)
So it could definitely use some help there.
Let's see, nothing else really going on there.
Let's take a look at these tags.
You've some tags that are ranking.
Your ranking for your brand
and your ranking for your Snapchat secrets,
but that's not enough.
You need a lot more.
Snapchat is so popular right now
and there's so many people talking about it
that there's really a lot of opportunity there,
but by having a weak description there's not a lot
for YouTube to go off of when it comes to search.
So, I would definitely look at that.
And let's see.
Yeah, this is stuff that is getting okay ranking,
but then it's super competitive
and there's so much opportunity with Snapchat,
and there's a lot of keywords here
that just aren't being utilized.
And even though you are ranking for these,
nothing in the top ten
and that would really help you a lot,
especially with how much attention
there is for Snapchat
and how competitive it is,
it's relatively new social network,
and your tribe trust and relies on you
for information about all these social networks,
so, yeah, that's a problem.
Yeah, how to make a YouTube thumbnail with PicMonkey.
You clearly understand that
and your very good at it.
But again I think that changing up
the branding strategy here
is going against the grain of your best performing videos.
So, I would go back to what
was working the most effectively.
And you can clearly see that solid,
and you built a great brand,
I would stick with that
and I would stick with that.
So, I would update the branding of certain videos
based on what performed as far as thumbnails.
I would go back and I would definitely optimize
those description and set up those tags
like we talked about,
and I think that those things will probably
help you the most.
I'd update the description there.
Let's take a quick look at what your doing with playlists,
because I think that you have some descent playlists here,
but I'd be curious as to how your handling
the description for even those.
So, you have a lot here about graphic design
and editing with PicMonkey, Canva, and Paint.net,
but no description.
This is another opportunity we discovered in search
and also to give your audience context about
what they're going to be learning,
so do not be lazy on these descriptions folks.
Make sure you're putting the descriptions
in your about section,
in your YouTube videos,
and in your YouTube playlist.
It really helps you out
and it makes a difference, makes things easier
for your audience,
and even if you think no one's reading them,
the search engine is,
and is using it to decide how relevant
your video is and serving it up.
It doesn't care about the subscriber count,
it really doesn't care about these views,
it cares about watch time,
but it also cares about the relevance.
So, if you didn't have strong descriptions,
if your being lazy on descriptions,
if you didn't have tags that people are going to search for,
if you didn't have a good titles,
and a good thumbnail that's going to be clicked,
it doesn't matter how many subscribers you have.
I think we've done enough
in these YouTube 30 of 30 review videos
to show you that,
and that is why TubeBuddy is sponsoring us.
We're getting the sponsorship with TubeBuddy here
because this is a tool that can help you address
the weaknesses of your channel.
It's what I'm doing and you've seen
just using a small portion of the tools
how I've been able to see what's going on
with these channels, and where they're vulnerable in search,
and how much that's going to play a role in their success.
Looking at your most popular videos here,
it looks like a lot of people come
to you to learn about Facebook,
which tells me that your audience,
your demographic is not as young,
they're not as into Snapchat per say.
They're above 18, they're probably early twenties,
mid to late thirties,
and probably marketing or business owners.
So, that means that your audience,
your tribe, Nina, is probably more interested
in the platforms that are skewed toward a buying audience
or to helping their business.
And it's not to say that Snapchat can't do that,
but there are a lot of competition
for talking and marketing on Snapchat
from a lot of bigger influencers.
It's not to say you can't compete there,
but you have a lot of experience,
and a lot of authority with Facebook,
and I would make more videos around Facebook,
especially now with Facebook Live,
and all the other new features that Facebook
has been rolling out.
You are an expert on that.
People care about what you have to say about Pinterest,
and about using Canva for their social media graphics,
and doing design there.
You have authority there, you've proven that.
It looks like your talking a little bit about YouTube here,
and people are interested.
But I would say you can grow into those things,
but I would double down if you want to grow your audience.
I would start putting out regular content around
Facebook and the Facebook features a little bit more,
build out that playlist.
Get another solid 20 or 30 videos about Facebook
and be an authority there.
And I would talk about Pinterest
because you do well with that.
Maybe Instagram.
And I would stick to somethings like Microsoft Word,
and Canva,
and I would really just double down on giving your audience
what they really want and need from you.
PicMonkey.
I think all those things are things you do very well,
and so from a content strategy I would focus on that.
Then I would use TubeBuddy,
which you can get at TubeBuddy.com/awesome,
to do some research, find those keywords.
I would start posting those videos natively
using the one button publish to Facebook as a video
feature in TubeBuddy to get more audience
and attention there.
Bring them back to your YouTube channel
for more content.
And I think that that would definitely help you.
So, those are the things that
I'm looking at with your channel.
I think that you can improve the visual branding
of your profile pic and your channel artwork.
I think that there's some of these thumbnails
that you go back to what was working the best for you.
Make it consistent.
Keep uploading frequently, once or twice a week.
And I think you stick the things that your audience
really trust you on and wants from you,
and then you can build up from there
and branch off into other areas over time.
So, that would be what my advice would be
to improve your channel.
So, I hope that helps you out.
I guess I definitely will be seeing you around,
especially on Facebook.
We hang out there a lot.
You definitely are an authority there.
And I would say good luck.
So, that's it for today's review.
If you want to check out more videos
from this awesome creator
make sure your hitting them up.
Links are in the description below,
so you can check out their channel.
There are a lot of great tips in this review,
maybe that can help you improve your YouTube channel
if your doing something similar.
I want to thank our friends over at TubeBuddy
for sponsoring this review today.
I couldn't be doing this without them.
They make my life a lot easier
and it's something that I think could help a lot of you,
so make sure you're checking that out
at TubeBuddy.com/awesome.
I think it'll help you grow your YouTube channel.
Remember there are 30 total YouTube channel reviews
in this playlist.
So, if these tips didn't apply to you,
maybe something I gave to another creator
in terms of advice is something
that would be more helpful for you with your channel.
Anyway, like this video if you like it.
Didn't forget to subscribe.
Check out the other awesome content on the channel.
Remember YouTube tips are usually on Fridays.
As always you guys, thanks so very much for watching
and didn't forget
create something awesome today.