>>> .
MARIA: TOP STORY THIS HALF AN
HOUR LIVE SPORTS IN A
STREAMING WORLD MAJOR LEAGUE
BASEBALL NFL TO KEEP EYES ON
FIELD FANS HAVE WAYS TO WATCH
CONTENT VICE PRESIDENT TIM
ELLIS TELLING ME JUNE THAT
LIVE SPORTS ARE THE PROOF DBR
PROOF JOINING ME RIGHT NOW
FORMER MAJOR LEAGUE BASEBALL
ALL-STAR THREE TIME MOST
VALUABLE PLAYER ALEX RODRIGUEZ
WITH RARDINI THANKS FOR HAVING
ME AS GUEST.
>> FANTASTIC.
>> GREAT TO SEE YOU --
>> LET'S TALK ABOUT THAT, IN
TERMS OF WHY LIVE SPORTS IS SO
INCREDIBLY IMPORTANT SOLD AT
PREMIUM THE MOST IMPORTANT
TRULY PROPERTY ALL OF
TELEVISION WHY DO YOU THINK
THAT IS.
>> LOOK AT WHAT ESPN IS DOING
TO CONSUMER ESPN PLUS OVER TWO
MILLION, WHEN YOU LOOK AT THEY
STARTED THERE FIRST MOVEMENT
ADVANCING WHEN YOU THINK ABOUT
BAR STOOL AT THE KNOW MORE
THAN CBS OR NBC INCREDIBLE
THING.
>> IT IS TRUE ESPECIALLY YOUNG
PEOPLE I HAVE GOT MY NEPHEWS
NIECE HUGE FANS OF YOURS YOU
AS WELL WE KNEW THAT, SO TELL
ME HOW IT IS DOING RIGHT NOW
BECAUSE YOU ARE UP AGAINST THE
BIG GUYS.
THE MAINSTREAM NETWORKS.
>> WE ARE WE LIKE THAT, WE ARE
IN FOR THE FIGHT WE ARE
GROWING FASTER THAN ANYONE
ELSE ON THE INTERNET FASTEST
GROWING SPORTS MEDIA BRAND
BIGGER AN ESPN DYM SPORTS
TURNER "NEW YORK TIMES"
"WASHINGTON POST" MAKING A
HUGE MOVE BECAUSE WE
UNDERSTAND, WHAT YOUNG PEOPLE
WANT, WE UNDERSTAND HOW TO
DELIVER THAT DELIVER TO THEM
ON THE WEB.
>> SEASON TWO LAUNCHES AUGUST
27, ALEX, SEASON TWO TO DEBUT
FIRST SEASON PULLING IN
AVERAGE HALF MILLION DOWNLOADS
PER EPISODE THE SEASON YOU AND
CO-HOST DAN, HAVE GUESTS LIKE
MARTHA STUART KEVIN BACON HOW
DO YOU DECIDE WHO YOU WANT ON.
>> WE ARE INTERESTED IN PEOPLE
DONE GREAT THINGS A LOT HAVE
ONE THEME THEY ALL FAILED
MISERABLY AND COME BACK.
AND USUALLY HAVE PART OF THE
Ph.D POOR HUNGRY DRIVEN, THEY
ARE GRITTY, AND BOTH LEAN ON
MISTAKE INCREDIBLY ONE
INCREDIBLE THING HAPPENED PAST
WEEK I WAS IN ISRAEL THERE WAS
SHOW 50,000 PEOPLE JENNIFER,
PERFORMED IN FRONT OF 50,000 I
HAD 10 SAY WHEN IS IT COMING
OUT I VISIT SCHOOLS SPEAK AT
SYRACUSE HARVARD THE FIRST
THING NOT TALKING ABOUT
BASEBALL CAREER TALKING ABOUT
THE POWER OF BAR STOOL HAS
BEEN INCREDIBLE PARTNERSHIP
POWERFUL I THINK YOU ARE
GETTING STARTED.
>> WE ARE GETTING STARTED.
>> SECOND CAREER FOR YOU A LOT
OF PEOPLE SAY TO ME BUT, HE IS
INCREDIBLE BECAUSE YOU ARE
SUCH AN IMPORTANT ATHLETE YOU
ANTICIPATE WHAT YOU ARE ABOUT
TO TALK ABOUT, JARED MAX ON
EARLIER OUR SPORTS REPORTER
SAID HE IS BETTER THAN ANYBODY
ELSE IN TERMS OF UNDERSTANDING
WHAT THE PLAYERS UP AGAINST,
THE -- THE STRENGTH OF THE
PITCH THE LENGTH OF THE PITCH
THINGS LIKE THAT.
>> PREDICTING THE FUTURE IS A
LITTLE BIT UNDERSTANDING THE
PAST I LOVE IT I WORK
EXTREMELY HARD AT IT NOT
SECOND NATURE I LOVE BASEBALL
I CAN'T BELIEVE PAYING ME TO
TALK ABOUT BASEBALL I WAS
DOING AT HOME ANYWAYS
DAUGHTERS LIKE "SHUT UP
DADDY".
>> NUMBER ONE SPORTSCAST
INCREDIBLE HOW DO YOU MAKE
MONEY ON SUCCESS.
>> WE LOVE PEOPLE AS CREATIVE
AS WE ARE IN CONTENT CREATIVE
IN BUSINESS ADVERTISING MOLDS
SUBSCRIBE BUSINESS MOLDS WE
HAVE LOOIRPZING BUSINESS MODEL
LIVE EVENTS BUSINESS MODEL
LOOKING TO BUILD, BASICALLY A
ZERO DEPENDS ECONOMIC SYSTEM
UNDERNEATH CONTENT.
>> ADVERTISING.
>> DEFINITELY.
>> AND WHAT ARE YOU SEEING
FROM ADVERTISERS RIGHT NOW
BECAUSE WE WERE ALL HAVING
CONVERSATION EVERY DID A ABOUT
POTENTIALLY SLOWDOWN DO YOU
SEE ADVERTISERS PULLING IN.
>> WE SEE ADVERTISERS
INVESTING SIGNIFICANTLY THEY
ARE STRUGGLING TO BREAK
THROUGH WANT TO FIND PEOPLE
BRANDS LIKE BAR STOOL AND
PERTINENCE LIK
PERTINENCE -- PERSONALITIES,
LINKED IN A SPREERM RESPONSE
SEASON TWO WE ARE SEEING
TRIPLE DIGIT GROWTH IN
ADVERTISING SPEND ON BAR STOOL
BRANDS WANT TO MOVE PRODUCT
GETTING DIFFICULT TO DO THAT
IN OTHER MEDIUM.
>> I FEEL YOU HUMANIZE BIG
FIGURES IN TERMS OF TALKING
ABOUT THEIR REAL LIFE NOT
NECESSARILY JUST BUSINESS.
PART OF THAT, YOU LOOK AT ALEX
A SUPER STAR CURIOUS FUNNY
SYSTEM DEPRECATING HAS HUMOR
NO ONE FUNNIER WE'RE LOOKING
TO CREATE ALCHEMY OF FUNNY
PEOPLE DONE SOMETHING
SIGNIFICANT STRONT PAINT OF
PURSUE GREAT CONTENT.
>> IN THE WORLD IN TERMS OF
STREAMING HOW YOU CAN RESONATE
HAVE GREAT AUDIENCES WITHOUT
MAINSTREAM MEDIA AS PEOPLE CUT
CHORDS.
>> I HAVE A BASEBALL PARTY
RALLY 15 KIDS, 14, 50 ASK
WOULD YOU RATHER HAVE
TELEVISION OR PHONE OR IPAD
WITHOUT A QUESTION ONE HUNDRED
PERCENT, IPAD AND PHONES.
AND YOU KNOW WHEN IT COMES TO
PODCAST I THINK AN INTERESTING
AN INTIMACY ABOUT DIRECT TO
CONSUMER SOMETHING LISTENING
ON HEADPHONES OR DRIVING YOU
CONNECT A DIFFERENT LEVEL
GUESTS HAVING, AWESOME I AM
SHARING SOME GREAT
CONVERSATION OVER YEARS WITH
MILLIONS OF OUR LISTENERS.
>> DO YOU HEAR FROM
SIGNIFICANCE WANT IN YOU THAT
AS OPPOSED TO BASEBALL FOOD.
>> INTERESTING MY CONNECTION
WITH THE NEXT GENERATION COMES
FROM BAR STOOL AND CORP WHAT
IS INTERESTING, WHEN HE WENT
TO COLLEGE, YOU MADE ME FAMOUS
ALL YOUNG KIDS KNOW WHO BARRY
IS HAPPY OR NOT HAPPY.
>> TALKING TO YOUNG PEOPLE
MEANWHILE, PEOPLE ARE
WONDERING ABOUT BASEBALL,
WHETHER OR NOT IT IS YOUR
GRANDFATHER'S GAME FATHER'S
GAME THERE ARE CHANGES GOING
ON THERE, HOW WOULD YOU
CHARACTERIZE THE GAME OF
BASEBALL RIGHT NOW.
>> WHEN IT COMES TO NEXT 200
YEARS I AM WILDLY BULLISH I
THINK AN INCREDIBLE BUSINESS I
THINK SHORT TERM CHALLENGES,
EXPERIENCING THAT BECAUSE, THE
ONLY WAY I CAN GET MY
DAUGHTERS I THINK THAT IS THE
CONSUMER 14-YEAR-OLD OR
11-YEAR-OLD, I HAVE TO SAY
HEY, WE HAVE ARE WE ARE GOING
TO -- FOURTH INNING I WANT TO
GO, WE'VE GOT TO MAKE YOU KNOW
HALL OF FAME, AN EVENT WE HAVE
TO MAKE ALL-STAR GAME WE ARE
10-BILLION-DOLLAR INDUSTRY WE
HAVE TO REMEMBER THAT WE PLAY
SPORTS BUT WE ARE IN
ENTERTAINMENT BUSINESS WE CAN
NEVER FORGET THAT, I THINK
BETWEEN MAN FORD TONY HEADED
RIGHT DIRECTION YOU HAVE.
>> INDEPENDENTLY BASEBALL
LEAGUE ATLANTIC LEAGUE SIGNING
THREE-YEAR DEAL TO AUDITION
EXPERIMENTAL SFLULS SHORTER
BREAKS ROBOTS.
>> YOUR TAKE.
>> I THINK WHEN YOU THINK
ABOUT FOUR UMPIRES BIG PART
UMPIRES ARE UNDER RATED,
UNDERAPPRECIATED AND
UNDERPAID.
THE HUMAN TRANSMITTA
THE HUMAN ELANSMITTA
THE HUMAN ELEMSMITTA
THE HUMAN ELEMENITTA
THE HUMAN ELEMENTTTA
THE HUMAN ELEMENT AA
THE HUMAN ELEMENT A BIG PART
THEY DO A TERRIFIC JOB.
>> UM ARE POOIRZ GOING ROBOTIC
LIKE OTHER THINGS GOING RO
BOTTLE IN THIS PARTICULAR CASE
WORLD WE LIVE IN EVERYTHING IS
TECHNOLOGY -- ORIENTED, SO DO
YOU SEE MORE AND MORE THINGS
BEING TAKEN OVER BY TECHNOLOGY
ROBOTS.
>> DISRUPTIVE THE ATTENTION
SPAN AUDIENCE SHORTER MORE
PRIORITIES, SO I WORK WITH THE
PREMIE
PREMIÈRE LACROSSE LEAGUE
LOOKING FOR-SHOTER GAMES LOOK
BETTER ON TELEVISION, IN
SOCIAL MEDIA YOU ARE SEEING
TECHNOLOGY, FRANKLY
CONSUMPTION CHANGE SPORTS WILL
BE VERY INTERESTING THEN LOOK
AT SPORTS BETTING THAT WILL
CHANGE EVERYTHING BECAUSE
EVERY MOMENT OF A GAME WILL
BECOME TRANSACTIONAL.
>> IMPORTANT.
>> TELL US ABOUT THAT.
>> YOU SEE THE NFL, GAMING FOX
INVESTING IN GAMING IS THAT
WHERE WE'RE GOING.
>> I THINK SO SO INCREDIBLY
LARGE POOL OF CAPITAL OUT
THERE WHEN IT COMES TO BETTING
OPENS IT UP MAKES IT MORE
INTERESTING, AND IT IS WEIRD
THAT WE ARE ADVOCATING
GAMBLING BUT WHEN YOU ARE
TRYING TO ATTRACTING EYEBALLS
BASEBALL IS A GAME THAT YOU
CAN BET ON 2-1 PITCH, 1-0
PITCH THINK ABOUT GAME BEING
SLOW YOU REVERSE ENGINEER THAT
MAKE THAT SLOWNESS PART OF
ASSET GIVING FANS AN
OPPORTUNITY TO SAY, I THINK
THAT IS GOING TO HIT A HOME
RUN OR ALEX WILL STRIKE OUT
YOU CAN MAKE BETS ON THAT
INTERESTING.
>> IS IT TOO SLOW DO YOU THINK
BASEBALL WITH EFFORTS TO
QUICKEN IT UP.
>> I THINK LOOK OVER TIME LIKE
THE PARADIGM WILL SHIFT AND
THEN, YOU GOT TO BRING IT BACK
A LITTLE BIT, AND WE'VE GOT A
LOT OF PARADIGM SHIFTS INSIDE
OUR GAME THE BUSINESS OF
BASEBALL, THE BUSINESS SPORTS,
BUT I THINK, I DON'T THINK IT
IS IS TOO SLOW WE HAVE TO KEEP
THINGS MOVING AND KEEP
PEOPLE'S ATTENTION TO THE
POINT ABOUT HOW FANS ARE
CONSUMING THEIR SPORTS.
>> DOES EVERYBODY COME ON TRY
TO TALK TO ALEX ABOUT
BASEBALL.
>> ARE YOU A BASEBALL PERSON
OR --
>> I AM A RED SOX FAN.
MARIA: OHH, WHOA!
>> TALK ABOUT BASEBALL.
>> -- WE CAN TALK --
>> WHAT ABOUT THE ECONOMIC
UNCERTAINTY THAT WE ARE ALL
TALKING ABOUT?
CHINA FEDERAL RESERVE, ALEX
YOU ARE INVOLVED IN REAL
ESTATE AS WE JUST HEARD FROM
DOTI ON REAL ESTATE A LOT OF
PEOPLE EXPECTING THAT THINGS
ARE GOING TO SLOW DOWN WHAT DO
YOU SEE.
>> YEAH I THINK LOOK I THINK
WE ARE IN LATE INNINGS OF THE
ECONOMY FOR THE MOST PART WE
ARE A LOT OF SIDELINES LOOKING
VERY CAUTIOUS, WE HAVE A LARGE
REAL ESTATE PORTFOLIO BUYING
40,000 HOMES ALL OVER
SOUTHEAST SINGLE FAMILY HOME
RENTALS BUT FOR THE MOST PART
I THINK IF YOU ARE NOT GOING
TO OWN AT LEAST 10 YEARS YOU
SHOULD NOT CONSIDER IT FOR 10
MINUTES.
>> LET ME ASK YOU IN TERMS OF
YOUR AUDIENCE WHO ARE I WANT
TO APPEAL TO AT BAR STOOL IN
NEW SEASON YOUNG PEOPLE?
OR EVERYBODY.
>> IT IS AVI THINK A LOT YOU
CAN TAKE OUT OF CORP WHETHER
IN COLLEGE TOOK LOOKING TO
FIND OUT CAREER BEGINNING OR
MIDDLE WE WANT TO APPEAL TO
PEOPLE GREAT STORIES THAT YOU
CAN RELATE TO --
>> YOU ARE DOING JUST THAT,
INSTAGRAM THE OTHER DAY, I
FOLLOW YOU, AND J.LO I TRY TO
DO THAT 10 DAY CHALLENGE, SO
HARD.
I COULDN'T DO IT.
THE OTHER DAY I SAW THE J.LO,
POST I MISS MY MAN SHE IS
DOING A FANTASTIC TOUR IN WHAT
MOSCOW TURKEY.
>> 50,000 PEOPLE IN ISRAEL
WENT TO TURKEY EGYPT TWO SHOWS
RUSSIA ONE IN SPAIN, AND
COMING BACK HOME, BUT --
>> SHE MISSES HER MAN I LOVE
THAT POST.
>> WE MISS HER, AND WE'VE HAD
KIDS ALL SUMMER INCREDIBLE
SUMMER, A FIELD TRIP KIND OF
DOMESTICALLY AROUND THE WORLD.
>> I LOVE J.LO.
>> WE ALL DO.
I WANT A BUN ON BAR STOOL I
CAN SEE WORLD HAVING TALKED
ABOUT THIS, BUT I SEE A WORLD
WHERE BAR STOOL CAN GO RETAIL
I COULD SEE RETAIL I CAN SEE A
BAR STOOL BAR, ACROSS THE
STREET FROM WRIGLEY FIELD I
SNOOLS SYNERGY.
>> A PARTNERSHIP WITH COWBOYS,
12 THUB MBS SEE A BAR STOOL
FIT PEOPLE SXUM BAR STOOL LIVE
IT 24-7 WANT TO WALK IT ENJOY.