ANNA
ANNA GRIFFIN HERSELF, SHE IS AN
IS AN
IS AN AWARD-WINNING DESIGNER
AWARD-WINNING DESIGNER JOINING
JOINING
JOINING US FROM HER STUDIO IN
ATLANTA
ATLANTA
ATLANTA AND SHARING WITH US HOW
TO MAKE
TO MAKE
TO MAKE THE BEAUTIFUL PROJECTS
BRAND
BRAND
BRAND NEW, EXCLUSIVE TO US AT
HSN.
HSN.
HSN. AND
HSN. AND WE'RE GOING TO START
WITH
WITH
WITH THIS
WITH THIS DIE.
THIS DIE.
THIS DIE. THIS IS GOING TO CREATE A
POPPOUT CARD.
POPPOUT CARD. IT LOOKS GORGEOUS AND
INTRICATE
INTRICATE
INTRICATE AND ELEGANT.
AND ELEGANT. LOOK AT WHAT YOU WILL
CREATE.
CREATE.
CREATE. AND JUST RUNNING THIS
THROUGH THE EMPRESS ONE
TIME,
TIME,
TIME, YOU
TIME, YOU GET THE EMBOSSING AND
THE
THE
THE CUTOUT IN THE MIDDLE.
AND THAT -- LOOK AT THE
EMBOSSING.
EMBOSSING. AND IT WILL CREATE THAT.
YOU GLUE THAT ON TO THE
CARD.
CARD.
CARD. AND
CARD. AND IT MAKES THAT
STUNNING POPUP
STUNNING POPUP CARD.
CARD.
CARD. $29.95.
$29.95.
$29.95. AND $5.99 TO GET IT HOME.
AND MY BEAUTIFUL FRIEND
ANNA IS
ANNA IS
ANNA IS JOINING US.
JOINING US. ANNA, WELCOME.
ANNA, WELCOME.
>>
>> Guest:
>> Guest: HI, SHANNON. YOU LOOK SO PRETTY IN
PINK THIS
PINK THIS
PINK THIS MORNING.
MORNING.
>>
>> Host:
>> Host: THANK YOU. I HAVE HALFWAY CAUGHT
BETWEEN
BETWEEN
BETWEEN CHRISTMAS AND THIS IS THE
LAST
LAST
LAST CHANCE AT VALENTINE'S
DAY.
DAY.
DAY. IT'S
DAY. IT'S THE LAST CRAFT DAY.
AND YOU HAVE GREAT
VALENTINE'S
VALENTINE'S DAY THINGS COMING UP.
>>
>> Guest:
>> Guest: WE DO. WE HAVE BEAUTIFUL BRAND
NEW
NEW
NEW THINGS.
THINGS.
THINGS. ONE OF THE THINGS I PRIDE
THE
THE
THE COMPANY IN DOING IS
INVENTING
INVENTING
INVENTING WAYS TO CREATE
CORRESPONDENCE
CORRESPONDENCE BETWEEN PEOPLE AND
CRAFTING,
CRAFTING,
CRAFTING, UNITED PEOPLE THROUGH
CRAFTING.
CRAFTING.
CRAFTING. AND THIS POPPOUT DIE SET
IS SO
IS SO
IS SO ADORABLE.
ADORABLE.
ADORABLE. IT LOOKS LIKE A PLAIN
CARD ON
CARD ON
CARD ON THE OUTSIDE.
THE OUTSIDE. JUST AS BEAUTIFUL AS CAN
BE.
BE.
BE. WHEN
BE. WHEN THE PERSON OPENS IT,
THE
THE
THE ENTIRE THING OPENS TO
REVEAL A
REVEAL A
REVEAL A BEAUTIFUL MESSAGE OF, YOU
KNOW,
KNOW,
KNOW, HIGHLY DECORATED, OF
COURSE.
COURSE.
COURSE. JUST LOOK, THIS IS WHAT'S
HAPPENING.
HAPPENING. THE DIE IS GOING TO CUT
AND
AND
AND SCORE
AND SCORE ALL OF THOSE
MECHANICS.
MECHANICS. AND WE'RE TALKING ABOUT
THE DIE,
THE DIE,
THE DIE, IT'S A LARGE DIE, OVER 10
INCHES
INCHES
INCHES BY
INCHES BY 7 INCHES.
YOU NEED THE LARGE PLATE
SYSTEM
SYSTEM
SYSTEM TO
SYSTEM TO WORK WITH THE DIE.
AND JUST AS YOU SHOWED,
THIS IS ACTUALLY WHAT
HAPPENS.
HAPPENS.
HAPPENS. SO THE MECHANIC OF THIS
DOES EMBOSS THE INTERIOR.
YOU PUSH THE CENTER
BACKWARDS
BACKWARDS
BACKWARDS AND FOLD THE PIECES IN
THE
THE
THE MIDDLE FORWARD.
MIDDLE FORWARD. AND YOU'RE GETTING THE
SHADOW
SHADOW
SHADOW LAYER TO CREATE THE
DOUBLE LAYER
DOUBLE LAYER EXPERIENCE.
EXPERIENCE. AND LET ME SHOW YOU
BEFORE WE
BEFORE WE
BEFORE WE GET TOO FAR ON HOW IT'S
GOING TO
GOING TO
GOING TO WORK.
WORK.
WORK. I
WORK. I HAVE CUT ONE OF THESE
AND
AND
AND DECORATED A PRETTY FRONT
OF THE
OF THE
OF THE CARD.
CARD.
CARD. YOU
CARD. YOU OPEN THE CARD AND YOU
CUT
CUT
CUT THE
CUT THE SHADOW LAYER FIRST.
I HAND SCORED DOWN THE
MIDDLE
MIDDLE
MIDDLE THE CENTER OF THE SHADOW
LAYER.
LAYER.
LAYER. AND YOU WANT TO USE A
NICE,
NICE,
NICE, STRONG TAPE TO GIVE
YOURSELF
YOURSELF
YOURSELF THAT PLATFORM.
THAT PLATFORM. AND THEN ONCE YOU DIE CUT
YOUR
YOUR
YOUR BEAUTIFUL POP OUT -- LET
ME SHOW
ME SHOW
ME SHOW YOU.
YOU.
YOU. IT'S
YOU. IT'S A COUNTERINTUITIVE
FOLD.
FOLD.
FOLD. IF
FOLD. IF YOU SEE THIS UP CLOSE.
THIS IS WHERE YOU'RE
GOING
GOING
GOING TO
GOING TO ACTUALLY PUSH LIKE
THAT AND
THAT AND
THAT AND PULL EVERYTHING BACK.
AND THEN THE SIDES SCORE,
SO THEY MAKE A REALLY
PRETTY
PRETTY
PRETTY FLAT EDGE AGAINST THE
CARD
CARD
CARD IVANKA TRUMP.
IVANKA TRUMP.
ITSELF.
ITSELF. THAT IS GOING TO GO INTO
THE
THE
THE CARD.
CARD.
CARD. NOW, WE ARE GOING TO BE
MAKING -- YOU WANT YOUR
ADHESIVE
ADHESIVE
ADHESIVE VERY STRATEGIC AND ON
THIS
THIS
THIS PRETTY CORNER PIECE.
AND BECAUSE YOU WANT TO
ALLOW THE POP UP ITSELF
TO THE
TO THE
TO THE STRUCTURE TO WORK.
YOU'RE GOING TO CONNECT
-- YOU
-- YOU
-- YOU WANT TO GET EVERYTHING
FOLDED,
FOLDED,
FOLDED, AND THEN YOU'LL
EMBELLISH.
EMBELLISH. YOU HAVE DONE THE
INTERACTIVE
INTERACTIVE CARDS FOR DECADES.
AND WHAT'S SO INCREDIBLE
ABOUT
ABOUT
ABOUT THIS IS WE HAVE NEVER
DONE
DONE
DONE SOMETHING SO SIMPLE AND
EASY TO
EASY TO
EASY TO ACHIEVE.
ACHIEVE.
ACHIEVE. IT LOOKS DIFFICULT.
IT'S REALLY A SURPRISE ON
THE
THE
THE INSIDE.
INSIDE.
INSIDE. AND IT GIVES YOU THAT
FANTASY OF A 3D CARD THAT
ONLY
ONLY
ONLY WE
ONLY WE DO.
WE DO.
WE DO. AND WE DO THIS IN SUCH A
BEAUTIFUL WAY.
BEAUTIFUL WAY. YOU LOOK AND IT GETS MORE
AND
AND
AND MORE
AND MORE BEAUTIFUL OF A
GARDEN OF
GARDEN OF
GARDEN OF FLOWERS ADDED.
FLOWERS ADDED. CORNER STICKERS.
CORNER STICKERS. SIGNATURE CARDS.
SIGNATURE CARDS. WHATEVER IT IS THAT YOU
ACTUALLY
ACTUALLY
ACTUALLY WANT TO PUT INSIDE, YOU
CAN.
CAN.
CAN. I
CAN. I WANT TO CALL OUT THE
FACT THAT
FACT THAT
FACT THAT THE DIE IS PART OF OUR
CREATE
CREATE
CREATE EVENT ON NOVEMBER 12th.
AND
AND
AND THERE'S AN ENTIRE
BEAUTIFUL
BEAUTIFUL
BEAUTIFUL 90-MINUTE CLASS WHERE
WE'RE
WE'RE
WE'RE MAKING ALL KINDS OF
PROJECTS
PROJECTS
PROJECTS WITH THIS DIE.
AND YOU'LL LEARN TIPS AND
TRICKS.
TRICKS.
TRICKS. AND WE DON'T WANT ANYBODY
TO
TO
TO OVERLAP IF YOU'RE COMING
TO THE
TO THE
TO THE EVENT.
EVENT.
EVENT. THIS DIE IS INCLUDED IN
THE BOX.
THE BOX.
THE BOX. SHANNON, I HOPE YOU JOIN
US FOR
US FOR
US FOR THAT AMAZING EVENT.
>>
>> Host:
>> Host: YOU CAN'T KEEP ME
ME
ME AWAY.
AWAY.
AWAY. I
AWAY. I WILL BE AROUND EVEN IF
-- I
-- I
-- I KNOW
-- I KNOW EVERYTHING IS GOING
TO BE
TO BE
TO BE ONLINE.
ONLINE.
ONLINE. I
ONLINE. I WOULDN'T MISS IT.
OF COURSE NOT.
IT'S A GREAT WAY SO SEE
FRIENDS
FRIENDS
FRIENDS AND PART OF THE
COMMUNITY.
COMMUNITY. AND IT'S A GREAT EVENT.
I'M EXCITED.
I'M EXCITED. YOU SOLD OUT OF THE
TICKETS
TICKETS
TICKETS TONIGHT.
TONIGHT.
TONIGHT. AND I WAS LIKE, OH, I GOT
TO GET
TO GET
TO GET ON.
ON.
ON. I'M
ON. I'M EXCITED TO SEE
EVERYBODY ON
EVERYBODY ON THAT.
THAT.
THAT. AND
THAT. AND GOOD TO KNOW.
THIS IS GOING TO BE PART
OF THE
OF THE
OF THE CREATE EVENT.
CREATE EVENT. IT'S $29.95 FOR THOSE OF
YOU WHO
YOU WHO
YOU WHO WILL NOT BE ABLE TO
PARTICIPATE
PARTICIPATE IN CREATE THIS YEAR.
$5.99 TO GET IT HOME.
AND THIS IS WHAT IT LOOKS
LIKE.
LIKE.
LIKE. AND
LIKE. AND I LOVE WHAT YOU SAID.
I LOOKS SO COMPLEX, BUT
IT'S
IT'S
IT'S SIMPLE TO DO.
AND YOU HAVE THE SHADOW
LAYER,
LAYER,
LAYER, THAT'S INCLUDED.
THAT'S INCLUDED. YOU MAY NOT BE ABLE TO
TELL
TELL
TELL THAT'S THERE.
THAT'S THERE. AND THEN EVERYTHING ELSE
IS
IS
IS GOING
IS GOING TO BE DONE FOR YOU,
INCLUDING THE EMBOSSING.
ALL YOU'RE GOING TO DO IS
RUN IT
RUN IT
RUN IT THROUGH THE EMPRESS.
AND WE HAVE 50 OF THE
EMPRESS
EMPRESS
EMPRESS FOR EVERYBODY ALL DAY
LONG.
LONG.
LONG. I
LONG. I THINK, ANNA, THE
SELLOUTS ARE
SELLOUTS ARE THE STORY OF THE DAY.
WE HAVE 50 OF THE
EMPRESS.
EMPRESS.
EMPRESS. THAT'S $229.
THAT'S $229. AND GET IT ON FIVE FLEX
PAYMENTS.
PAYMENTS.
PAYMENTS. THIS IS THE LAST CRAFT
DAY OF
DAY OF
DAY OF THE ENTIRE YEAR.
AND THESE ARE DIFFICULT
CONCEPTS
CONCEPTS
CONCEPTS FOR PEOPLE TO GRASP.
YOU OPEN IT UP, AND YOU
GET THE
GET THE
GET THE BEAUTIFUL CARD.
BEAUTIFUL CARD. AND THEN YOU OPEN IT UP.
IT IS A WORK OF ART.
I LOVE HOW YOU
HIGHLIGHTED THAT
HIGHLIGHTED THAT CUTOUT BY USING A
DIFFERENT
DIFFERENT
DIFFERENT COLOR IN THE BACK.
ANNA, YOU'RE GOING TO RUN
IT
IT
IT THROUGH ON THE EMPRESS
>> Guest: I WANT TO SHOW
YOU
YOU
YOU HOW
YOU HOW IMPORTANT IT IS TO
HAVE A
HAVE A
HAVE A LARGE PLATE SYSTEM THIS
IS THE
IS THE
IS THE DIE.
DIE.
DIE. WHEN
DIE. WHEN YOU'RE WORKING WITH
THIS,
THIS,
THIS, YOU
THIS, YOU NEED THE REAL ESTATE
TO CUT
TO CUT
TO CUT AND EMBOSS PROPERLY.
AND I'M NOT GOING TO RUN
IT
IT
IT THROUGH.
THROUGH.
THROUGH. THAT'S KIND OF BORING.
I LOVE
I LOVE
I LOVE SHOWING ALL OF THE
BEAUTIFUL
BEAUTIFUL
BEAUTIFUL PROJECTS THAT OUR CRAFTS
TEAM
TEAM
TEAM HAS
TEAM HAS MADE.
HAS MADE.
HAS MADE. BECAUSE WHEN YOU LOOK AT
THIS,
THIS,
THIS, YOU
THIS, YOU THINK ABOUT ALL OF
THE
THE
THE THINGS THAT ARE COMING
UP, ALL
UP, ALL
UP, ALL OF THE HOLIDAYS THAT ARE
BEYOND -- I KNOW WE HAVE
CHRISTMAS ON THE BRAIN
RIGHT
RIGHT
RIGHT NOW.
NOW.
NOW. BUT
NOW. BUT THE BIRTHDAYS,
MOTHER'S DAY,
MOTHER'S DAY, SPRING HOLIDAYS, THIS IS
THE
THE
THE PERFECT DIE TO CREATE THE
PERFECT CARD.
PERFECT CARD. >> IT IS.
>> IT IS.
>> IT IS. AND WE DO HAVE GREAT
VALENTINE'S
VALENTINE'S DAY BEM ELISHMENTS COMING
UP.
UP.
UP. AND
UP. AND IT'S NOT JUST A DIE.
IT CREATES THE POP-UP
CARD FOR
CARD FOR
CARD FOR YOU.
YOU.
YOU. AND
YOU. AND YOU NEED THE LARGE
PLATES.
PLATES.
PLATES. WE ARE LIMITED IN THE
AMOUNT WE
AMOUNT WE
AMOUNT WE HAVE.
HAVE.
HAVE. IT'S BRAND NEW.
AND THIS IS THE ONLY
PLACE YOU
PLACE YOU
PLACE YOU CAN GET IT.
WE HAVE A LIMITED AMOUNT.
IF YOU'RE ON THE PHONE,
STAY
STAY
STAY THERE.
THERE.
THERE. OR
THERE. OR GO TO HSN.COM.
AND