- Wheels, but not just any wheels,
freaking hostile wheels
ever since I can remember hostile is continued to
be an elevated wheel brand
in the industry from amazing finishes to unique designs
to one of the best forge wheel lineups I have
ever seen hostile continues to set the bar when
it comes to show truck wheels.
But why am I telling you this?
Well, because it's just plain facts
and I had the opportunity to meet up with hostile Mike
down at Daytona beach truck meet
and have a little chat.
One-on-one about news that no one, I mean seriously
no one has ever heard about yet.
That's right.
I've got some juicy secrets to tell you dang it man
I just want to spill the beans right now
because I'm so excited and you aren't going to believe this.
Nah, nah, I don't believe it.
I'm lost you find me on the ground at loss of that CEO.
And today we're dishing
out some news coming straight from hostile wheels
and y'all are going to be the first to hear about it.
That's right.
We got you.
You're welcome.
If you need hostile wheels, any wheels
really tire suspension, performance, parts, accessories
literally anything for your truck.
You know, we got you covered custom options.com.
Let's get into it now.
Make sure you guys do stay tuned
to the end as we're going to actually be chatting
with Mike A. Little bit later in this field and going
over all the awesome stuff they have coming out now.
hostile wheels was the secondary company
to M K W alloy who launched
in 1999 to dominate the big Chrome wheel game.
I was seven years old.
Wondering why the heck I couldn't get a pocket rocket.
Thanks mom.
Think you're 26s are cool now?
MKW was releasing Chrome.
26s back then Geesh.
Back in 2012 hostile was born
and they hit the ground running.
They weren't playing around born in 2012.
Appeared at SEMA in 2012.
Hostile has had that itch to grind
and dominate the market
ever since the idea of their existence came about.
Sure as time went on
there was that thing that happened where they went
through the whole PVD, otherwise known
as fate chroming then went back
to real chroming that had crazy inventory issues
and back order or wait times.
But Hey, these suckers were worth it.
I mean, there's a reason why Diddy Sean said they are
unlike any other wheel.
I miss you Diddy Sean,
from the Sprocket to the elephant
to the rage, to the fury, to the Reaper
to literally any model they are known in the industry
for bad-ass designs finishes open lug designs
for spike logs.
Sizes for all builds affordable price points
and bad-ass designs.
I know I said bad-ass designs twice because well
I'm not kidding.
They are insane.
Hostile continues to prove to be a big player
in today's wheel game.
Oh, and that's not enough.
Have you seen hostile forge?
I mean, come on just when you thought
it couldn't get any better
hostile comes out of nowhere
and melts your eyeballs from across the venue
at SEMA frigging 2017 with hostile freaking forged wheels.
If you haven't seen these things
I don't even know what to say.
Someone cue and edit.
Hello? Show the people, the frigging Ford's lineup.
Cue the edit.
(upbeat bass music)
Yeah. So those Johnnies are insane.
Now that I've pretty much given you the appetizer
the salad, the main course its time for the damn dessert.
Here's my interview with hostile Mike
at Daytona beach truck meet, 2021 Enjoy it.
(lowfi music)
- I'm mike from hostile wheels
and I'm the brand manager
for the brand for the last eight years.
So hostiles has been part of the Daytona truck show
truck meat for quite a while now.
- [Interviewer] Yeah.
- [Mike] So last year we had same kind of setup
but further down because good good location this year.
- [Interviewer] Yeah.
- [Mike] Shows got so many trucks out here.
It's just mind boggling.
- You guys booked to the max.
- Yeah Thanks.
So we've got quite a few things.
We got Zack suburban in here with our forged wheels.
You got Maddie's Jeep in here with some forge wheel.
So, you know, stuff we got coming down the pipeline is
is exciting.
- Absolutely.
- We'll we're gonna be releasing seamless coming up.
So this is kind of that pre show,
before you get to the SEMA show.
- Get everyone hyped up.
- Get everyone pumped up on the brand
everything what we're doing, you know
SEMA's coming fast.
This year we'll be back to a full swing SEMA
or changing some layouts.
So it should be pretty cool.
We made our booth a little bit bigger.
We've got top secret stuff going
but I will I'll release it now.
We are bringing out a duly wheel.
So hostel, we'll have our first series
of duly wheels in the market.
- Hear it here first.
- Yep and you know
and then we'll have it to where you can set it up.
We have a matching super single for the front.
So one of our other styles obviously it'd be brought out.
So that'd be cool.
You can run at 2212 in the front.
UTV line, still going crazy.
We've got our new lightweight forwards, you know
our lightweight forge sand dune application guys
it's to be lots coming out
and we'll have three new styles of hostile cast.
So, and then the big thing that we'll be releasing
more top secret stuff that we are going to be launching a 17
and 18 edge program.
So we'll have some simulated Beadlocks stuff coming out
kind of compete with some of the other stuff on the market.
And I think that market's been, they've been asking
for it for a long, long time and we've kind of
been so busy with everything else, thankfully
but I think we'll just keep
hopefully for the best of that so.
- Alrighty. Well there you guys go
he has already joined this video
with some heaters and top of secret stuff.
So you already covered what you're bringing to SEMA.
Are you attending any other shows
because people look for hostile.
Any other shows this year?
- Yes you can look for the hostile brand.
We actually seem in this year, we've bumped our booth
up a little bit bigger.
So we'll have our be in the same location.
We got multiple spots outside.
We also be hitting the sand sport super show and Costa Mesa.
And then we're talking about a couple of other shows
in Texas hitting.
So we're trying to get out and about there
everything opening back up, we feel safe enough to do so.
And we're ready to roll.
- Absolutely.
super cool to hear.
All right.
So Mike personally...
- [Mike] Yes.
- [Interviewer] Busch light or bud light?
- Oh, I'm bud light I'm bud light.
- Bud light? Everyone around here's drinking bud light.
- I think it's bud light.
It's typically, you know, Corona is my go-to especially
being at the beach
but yeah, that others do I pull bud light.
- I'm gonna have to start throwing corona in the mix too.
- Throw corona in the mix too.
- I keep forgetting where I'm at.
- That'd be, that'd be, be a winner.
- Yeah. Yeah, absolutely.
All right.
For the rest of your life, if you could only drive one
would it be a leveled truck or 12 inch lifted truck
at any age for the rest of your life?
- I would, I would probably say a level truck.
- A level truck?
- But I would have a lifted one
in the driveway probably right beside it.
- That's super awesome.
All right.
So how did hostile come about?
Like how was hostile founded by whom was it founded?
Give a little bit of history for the people.
- So some history on that MKW is our parent company.
MKW brand has been around
for 20 years and then hostile was brought out in 2012
as a more aggressive than anything that we've had
in the MKW side.
So with that being said, we came into the 2214
which we were one of the first to market with.
And then obviously that morphed into the 24 fourteens
and the 26 sixteens.
We will have some bigger sizes released, probably
at SEMA time.
And we'll let that be an exciting thing for us, for sure.
So, you know, it just kind of evolved into this
and now we've obviously have the UTV stuff, you know,
back in the day we even had a car wheel in the hostile brand
a Camaro wheel, but the truck stuff is, is, is what we love.
That's what, we're all big enthusiasts on the truck market.
I've been doing this a long time.
I've been, I've been to SEMA for 18 years.
- Yeah.
- So it's yeah, it's - I've seen yah a couple times
- Yeah it's definitely still exciting for me.
And I love doing it.
Exciting to be out here.
We don't have this kind of shows on the west coast.
- Yeah.
- So from being out here you see
everyone kind of coming together it's pretty cool.
- To wrap things up.
What would you say your favorite part is about being
in the truck industry and being at shows like this?
- Really it's just the scene.
Seeing friends that are in the industry.
I know there's a lot of competition out here with a lot
of different companies, wheel companies, especially.
But a lot of those guys we're super close with
even if, I mean, there's, there's a lot
of people in this world to sell wheels to
but relationships that you make.
So coming to see a lot of people
a lot of people I haven't seen
in a year or two years, especially with everything going on.
So I'd say my favorite has to be just
seeing everybody you haven't seen in a while.
- Yeah, absolutely. - Super Exciting.
- Alright Michael.
- Thanks so much for your time today.
- Absolutely, thanks so much.
That's all we got for you guys from Mike,
from hostile wheels.
If you guys need wheels, tires, suspension
accessories, performance, literally anything
for your truck customoffsets.com
We'll see you guys in the next one.