amateur Pro Master graphic design you might feel like your work is somewhere on that Spectrum but
what do real graphic designs look like in these three categories we're first going to look at
business cards now when I say amateur in this video it doesn't necessarily mean a bad design
it's more of an entry level or beginner type of design this card is actually really neat but we
need to think about context here what is the purpose of a business card it needs to inform
someone about your business or your client's business and it needs to be memorable and
impacting enough not to be chucked away or lost by whoever receives it this design here is somewhat
forgettable albeit neat and technically okay the information is easy to access and it's a decent
design sure but then we look at this card the Pro Design we can see how this would be more impacting
if you were handed this by someone it would for sure be a unique thing to hold and to look at the
texture the translucent finish the design itself being really neat as well this card just has a
greater chance of leading to business for those reasons but you're probably asking yourself how
can that design even be topped like what is the master design looking like it isn't just what it
looks like but what it relates to this design is smart it's memorable and importantly it's relevant
the business card is for a photography business and most of the card acts like a viewfinder on
a camera if you had this in your wallet or your purse you'd feel like you have the details of one
of the most professional and unique photographers in your hand you can imagine whoever you give
this to would play around with it and maybe show their friends which is the ideal outcome so yeah
this is a truly Master Level design and we love it so next we're going to look at three designs
that aim to advertise a clothing brand or like a fashion kind of brand and we're going to see
what the amateur the pro and the master designs look like in that Niche starting with this design
right here the amateur design now this design does a few things correctly it has a strong
color palette the text is somewhat neatly laid out and we have a nice balance between the focal
point of the clothing and then the information on the right it's an okay design it's just typically
amateur I would change the font choices edit the layout in some areas and a few other things but
a Pro Design well that would aim to do a whole lot more than just that this design firstly has a
real person on it and that makes it instantly more relatable to whoever sees it thus increasing sales
and interest into this fashion the design has a stronger visual language than the previous one
where we have a very Urban and Youthful Vibe happening here that is made up of graffiti
style Graphics modern sansera fonts bright colors and all of this plays into that youthful target
audience so the design is basically more advanced and more thought out compared to the previous one
but this design is still kind of messy and a bit poorly laid out this design however for off-white
smashes it right out of the p back again we have a person who represents a target audience but the
design is a lot cleaner the focal point is front and center and the palette is more refined as well
it's very clean very crisp and yet we still have a strong Urban and you visual language happening
it just hits different this is the Master Level design of this section for sure so when you've
got your design you finished your work when it comes to pitching that design and showing it off
there are different tiers and different skill levels even in that kind of field of work so
here we have the amateur approach of showcasing or pitching a logo design now for this past the
logo presentation what do you think might be missing here or why do you feel like it's only
amateur level I mean we do have the logo shown on clean and relevant mockups the presentation itself
doesn't look bad as such but the key thing missing really is background information on the project
the clients and the logic behind the logo design itself we are simply showing the design and we're
not given any background information on how it was made or why it was made and this is a failure
to demonstrate knowledge on the designer's part if we however look at this presentation the pro level
presentation we start with the logo shown at the top again but then we have some brief background
information on the client and their business this gives us some text and then we do get to see the
logo in different situations and on different mockups but still this is only a prevel design as
much as it does look slick and crisp we probably do have too many mockups and too many views of
the logo after you've seen it what say 10 times you don't really need to see it again and also
the designer has failed to provide any logic or anything in terms of the process they went through
in making the logo itself that's where where the Master Level presentation comes into play so again
we start with the logo at the very top and then some information on the client below but if you
read here we have crucial logic and reasoning behind the logo design itself it says about how
it aims to solve certain problems for the client and this is taking things to that next level and
it's a really useful thing to include here we also have some information on the color palette Choice
which is shown in bright and clean graphics and as we scroll down you will notice that the designer
hasn't overloaded us with too much to look at it uses just the right amount of visuals to show us
what we need to see before it gets too kind of overbearing so next we're going to look at
three tiers of landing page design as of course again in the amateur the pro and the Master Level
here's the first design and obviously yeah this is a template but why is this just an amateur design
well it's not really inspired is it if you landed on this landing page while scrolling
the internet would you feel encouraged to learn more about this breakfast or whatever it is we
have a generic illustration matched with generic layouts this would not capture attention or lead
to many sales at all and so we must move on to the pro level landing page design just to see
what it's all about so this is a very cool and a very neat landing page for a tech-based company
the design is very modern it uses highly modern fonts clean graphics and a modern color palette
and it just looks professional simply put now I would prefer the call to action to be maybe
a different color as it does kind of get lost on this design and the layout is a bit cramped in
some respects but it's still miles ahead of the previous design we just looked at and looking
at this design I am more inclined to learn more and see what the company has to offer and what
they're all about about but how does the Master Level design improve on this already pretty good
pretty decent design this design is really a masterpiece and yes sorry about the quality
of it I just couldn't find a better version but notice how the layout is cleaner than the previous
one there is a better use of white space which is really crucial when it comes to websites or
landing page designs and that's because the user can navigate the page and access the information
a lot easier the CTA also stands out more here than the previous design mainly because it has
more space around it than anything else I love the crisp and the fluid lines on
this design and the palette is really strong as well but do you agree with the rundown of these
designs in terms of the three tiers that we spoke about let me know with a comment in the comment
section below but if you want to learn more about graphic design and perhaps move up a tier or two
then just click the video on screen but until next time guys design your future today peace a
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