if you want to make money on YouTube
through AdSense through sponsorships
through brand deals things like that
that it's important that you make
content that attracts those sponsors to
your content in the first place today I
want to share with you guys what makes
content Advertiser friendly so that they
want to support you sponsor you and be a
part of what you're
doing hey guys my name is Tim schmoyer
and welcome to video creators this
channel is all about helping you guys
grow your YouTube audience you can
spread a message that reaches people
people and impacts their life but in
order to keep reaching people and make
content you need to earn money right so
that all this is sustainable and if
you're making money from sponsors and
advertisements here on YouTube then you
need to make content that attracts those
advertisers to your videos YouTube
themselves has a lot to say about this
actually and I will put a link in the
description below this video that goes
to a page that has a lot of the content
I'm going to be drawing from for this
video on it they actually Define what
Advertiser friendly content is
Advertiser friendly content is content
that's appropriate for all audiences it
has little to no inappropriate or mature
content in the video stream thumbnail or
metadata such as in the video title if
the video does contain inappropriate
content the context is usually
newsworthy or comedic and the Creator's
intent is to inform or entertain not
offend or shock so what does that mean
exactly like what is and is not
considered Advertiser friendly content
let's go through some of those here
today A few things that are not
considered Advertiser friendly would be
number one sexually suggestive content
including partial nudity or just like
sexual crude humor number two violence
which includes displaying anything
that's just like a really serious injury
or events related to just really extreme
violence number three inappropriate
language which could include profanity
and vulgar language but also includes
like harassment and even bullying number
four any content that promotes drugs or
regulated substances that could be like
selling it using it abusing it anything
that has regulated substances and Drugs
in it illegal drugs not going to work on
YouTube and number five any
controversial or sensitive topics or
events that include anything like War
political conflicts natural disasters
tragedies even if it's just even if the
graphic imagery is not shown just
talking about those can eliminate
advertisers and and things on your
channel for example on my family's
YouTube channel we did a video where we
were just talking with our children
about the Holocaust we used no graphic
imagery or anything it was just simply a
conversation between us and our kids
about that event and that video is
demonetized and not available for
AdSense revenue on YouTube I even tried
to appeal that one with YouTube and they
said nope like advertisers don't want to
have their their ads ass associated with
like horrific events like that which I
guess is understandable so what should
you do instead well there's one key
thing that you need to keep in mind and
they'll give you guys some examples
context is so important sometimes when
you're just talking about real world
situations and events like that just
naturally includes tragedies and
includes things that just aren't happy
go lucky Feelgood type of stuff YouTube
says hey we understand we get it if
you're going to use graphic material in
your videos then you can make it more
likely to be Advertiser friendly by
providing context around that story or
that graphic that image that you're
showing whether or not your content
includes material that could be
considered to be non Advertiser friendly
there's a few things that you can do to
uh best practices to follow that will
make your videos most likely to be
monetized and attract subscribers number
one first thing is just simply follow
the YouTube guidelines if your content
does get anything that's kind of like on
the edge of some of these things you
might want to read it make sure you're
very familiar with like where that line
is so you don't go over it number two
use a title and thumbnail that
represents your content well you guys
know misleading titles and thumbnails
don't do anyone any favors your videos
will not get promoted your channel will
not grow if you do anything like that so
I'm sure most of you guys aren't but um
if you want to track advertisers it
works best if you have titles and
thumbnails that are related to the
content another thing that can help
attract sponsor to your channel is to
avoid using any profanity any explicit
language or graphic visuals or anything
like that in the titles or thumbnails of
your videos especially avoid them in the
content as well but especially in the
titles and the thumbnails and perhaps
one of the most important things that
you should not do in order to keep your
channel monetized don't replicate any of
YouTube's current ad products in your
videos and what I mean by that is let's
say You're going to burn a an actual
pre-roll ad into your actual content for
a sponsor and then you're going to
upload that to Youtube Youtube says if
you're going to replicate any of our
existing current ad formats and into
your video that is a big no no and you
could have your video your not only your
video taken down but you could get into
a lot more problems to have Monet
monetization disabled on your YouTube
channel so that's including mid roll ads
if you're going to put it like an ad
right in the be like in the middle of
your video somewhere so nothing that
looks anything like a YouTube ad on your
in your videos I know a lot of you guys
have had experience with your videos
being demonetized and then remonetized
and advertisers on them and advertisers
bailing like I know you guys have a lot
of stories I want to hear them in the
comments below so I can learn from you
and also if this is something you want
to learn more about read the comments
people are asking down there ask your
questions the rest of you guys answer
questions that other people are are are
asking Let's help each other out so we
can all learn how to sustain the content
financially that we're making to serve
other people really well and if this is
your first time here at video creators
welcome we would love to have you
subscribe every Thursday we have a new
video at 2: p.m. eastern time to help
you guys learn how to grow your YouTube
body so you can spread a message that
reaches people and changes their life we
also have a podcast episodes every
Tuesday on iTunes SoundCloud and
Stitcher you can subscribe to that links
to them are below and we will see you
guys again next week for another video
creators training video see you then bye