[Sean] We've had eight Regionals out across the world,
thousands of people are packing
these buildings to watch these people workout.
What do you think when you see how big this has gotten?
[Greg] It's surreal. It's beautiful.
An amazing thing.
A lot of moving parts.
A lot of hard work.
[Sean] A lot of people who are either watching or taking part in these Regionals were
first exposed a CrossFit through an L1 Seminar.
Why do you think the message that is given at those seminars
has had such a lasting impact on everybody?
[Greg] Largely because it's had such a lasting impact.
I mean that impact is physiological. [Sean] Yeah.
[Greg] And it's profound.
There's nothing like it.
It's incomparable in— in impact and effect.
That Level One kernel.
You know, the meat and vegetables, nuts and seeds some fruit little starch no sugar and
constantly varied high-intensity functional movement.
And the elaborations on those themes
have been globally and historically significant in their
transformative impact. It's exactly that.
The impact is the cause of the
social and economic impact— business impact.
[Sean] Ten years ago, it was just you at the very first Level One Seminar...
You know, now you have a legion of trainers who
are out there around the world teaching this stuff.
Why do you think these things are still selling out after all this time around the world?
[Greg] For every CrossFitter in the world there's 1750 non-CrossFitters
and we're at a point now in most of the Western world,
most of— almost every metropolitan area on earth,
the fittest person that the average person knows is a CrossFitter.
[Sean] Uh huh.
[Greg] And that has an enormous draw to it for the boxes.
The impact is probably the single largest positive impact on global health currently.
I don't know of anything that's— I mean sure, areas that are
finding hygiene and clean water that didn't have it before will have
maybe more profound impact.
But you know, I got 6,000— we have 6,000 gyms in the U.S.
There are also 6,000 dialysis centers in the U.S.
And you know, our work isn't done. We got a long ways to go.
[Sean] Why do you think two days is enough to develop a good trainer?
[Greg] Well, you know, I think it takes a lifetime to develop a good trainer.
And it's a lot of the skills and essential
parts of being a great trainer maybe are difficult to teach.
The compassion, all the attention to detail, I think that comes naturally or not...
But the L1 Seminar, that material— that two-day educational experience, I believe
is the most profound educational experience available in the world today.
I don't know of anything like that, in terms of the potential effect on a two-day effort—
Sit there for two days and pay close attention and you will
have a longer healthier more complete more fulfilling life.
[Sean] There are affiliates of all shapes and sizes. All types of different neighborhoods.
You know, many clients, small clients, but what do you think is the mark of a successful affiliate?
[Greg] A lot of participation. You know?
People come in and enjoying themselves and getting healthier— getting fitter.
[Sean] You mentioned the diet thing and people can see—
they can see in front of them the transformations that take place
by following the Level One message.
Why do you think there's still resistance to accept it, that it works?
[Greg] I don't think there is.
I think our resistance comes from organizations that are—
have been decimated by its working.
And so I think that the— that our critics look,
they want to say "dangerous" because they're bothered by the enormously
positive results.
We came up with a stimulus that we thought was— is it was
as close a match to the genomic needs of homo sapiens as we could derive.
I mean— and so we've got a diet that's roughly balanced in macronutrient composition.
Say roughly 33 and 1/3 percent of the calories just in that neighborhood.
Roughly balanced by macronutrient.
Business as usual, what the industry standard was,
was offering something to looked more like 70 sometimes even 80 percent carbohydrate.
that difference between our belief that 33 and 1/3 percent is a closer number,
their belief that 80 percent is the better number,
that 80 percent figure was purchased by their financial backers.
No one ever did that and like the impact.
It wasn't tested empirically and found to be advantageous
to human function or performance.
It was purchased by the soda companies.
And we stepped in and go, "You know what? We're not gonna take any money from the soda companies..."
So it behooves us to do nothing really but tell the truth on these matters.
And I can do this on hydration, I can do this on exertional cramping,
I can do this on cholesterol levels, I can do this on a carbohydrate intake,
on what are the root causes of
end-stage kidney disease.
You know? I mean, the country is afflicted with a host of
very very serious problems, and they're growing
faster than the economy and
faster than the population.
And CrossFit has an answer for it.
And in fact, we have 13,000 answers to it around the world.
[Sean] Great, thank you so much for coming by we appreciate everything you've done.
[Greg] It's always a pleasure. Keep doing what you're doing.
[Sean] Have fun the rest of the way. Yeah. Thank you very much.
[Greg] Thank you. Thank you, sir.