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FOOD ALLERGIES, EACH YEAR THEY COST THE U.S. BILLIONS IN
DOLLARS AND RELATED HEALTH CARE.
FORTUNATELY A VERY ACCESSIBLE AND REALLY SMART SMART PHONE
TECHNOLOGY IS HELPING CHANGE THAT.
AND WITH US TODAY AND BACK FOR THE FOURTH AND FINAL SEGMENT
ON FOOD ALLERGIES IS MOA TURANDER, NUTRITION AND BRAND
STRATEGY FOR CONTENT CHECKED INCORPORATED, A COMPANY PUTTING
FOOD ALLERGY SOLUTIONS LITERALLY IS THE PLAM OF YOUR HAND.
ALSO JOINING US, MARIA ACEBAL FROM
FOOD ALLERGY RESEARCH EDUCATIONS BOARD OF DIRECTORS ALSO KNOWN AS
FAIR.
THIS MEMBER SUPPORTED ORGANIZATION WORKS ON BEHALF OF
15 MILLION AMERICANS WITH FOOD ALLERGIES.
GOOD MORING MOA AND MARIA.
SO GREAT TO HAVE YOU HERE.
GOOD MORNING (IN UNISON) THANK YOU FOR HAVING US.
YEA.
YOU KNOW I WANT TO TURN TO YOU FIRST AND I JUST WANT TO GET
BASIC AND TELL ME WHAT ARE SPECIFICALLY FOOD ALLERGIES?
SO A FOOD ALLERGY IS AN OVER REACTION OF THE IMMUNE SYSTEM
TRIGGERED BY A FOOD PROTEIN.
THE REASON FOOD ALLERGIES ARE SO
DANGEROUS AND POTENTIALLY LIFE THREATENING IS THAT THE ENTIRE
IMMUNE SYSTEM IS INVOLVED IN THIS REACTION SO A PERSON HAVING
AN ANAPHALATIC REACTION WHICH IS A SERIOUS ALLERGIC REACTION
MIGHT HAVE CONSTRICTION OF THE AIRWAY WHICH MAKES BREATHING
VERY DIFFICULT OR IMPOSSIBLE.
OR EVEN A DRAMATIC AND DANGEROUS
DROP IN BLOOD PRESSURE.
WOW THAT'S REALLY SERIOUS.
IT IS.
AH MOA, I WANT TO TURN TO YOU.
NOW THE TECHNOLOGY IS REALLY HELPING CHANGE THREATS INCLUDING
HOW WE DEAL WITH FOOD ALLERGY THREATS.
THAT'S RIGHT.
AND WHAT IS YOUR COMPANY DOING TO HELP IN THIS ARENA.
SO CONTENT CHECKED THE APP HAS BEEN DEVELOPED TO HELP PEOPLE
WHO SUFFER FROM FOOD ALLERGIES OR INTOLERANCES.
SO WHAT IT IS IT'S A SCANNER SO IT SCANS
ACTUALLY THE BAR CODE ON THE FOOD PRODUCT.
SO INSTEAD OF GOING AND READING THE SMALL
SMALL TINY YOU KNOW...
YEA.
INGREDIENTS LIST.
THAT'S REALLY HARD TO READ.
YEA.
COULD BE VERY HARD TO READ AND SOME OF THE NAMES WE DON'T EVEN
KNOW WHAT THEY ARE.
RIGHT.
SO USE CONTENT CHECKED WHICH IS AN APP WHERE YOU FIST SET YOUR
SPECIFIC ALLERGIES OR YOUR CHILDREN'S ALLERGIES IF THEY
MIGHT HAVE DIFFERENT ALLERGIES.
YOUR ONE CHILD COULD HAVE SOY ALLERGY AND YOUR OTHER HAVE
GLUTEN FOR EXAMPLE.
YOU SET YOUR ALLERGIES HERE, HIT SAVE, THEN
YOU HIT SCAN AND AS EASY AS THAT IT READS THE BARCODE ON THE
PRODUCT.
WOW.
AUTOMATICALLY RECOGNIZES IT.
AND HERE YOU HAVE THE PROFILE OF THE
PRODUCT YOU JUST SCANNED AND THE WARNINGS FOR THE ALLERGIES YOU
WANT TO AVOID.
THAT'S PRETTY AMAZING AND SIMPLE.
WOW.
VERY SIMPLE.
YOU KNOW IT'S NATIONAL FOOD ALLERGY AWARENESS WEEK MAY 10
THRU 16TH SO IT'S REALLY GREAT THAT WE'RE DISCUSSING THIS AND
MARIA, WHAT ARE YOU HEARING ABOUT TECHNOLOGY LIKE CONTENT
CHECKED?
WELL AS A MOTHER OF A CHILD WITH A REALLY SEVERE FOOD ALLERGY,
HAVING AN APP LIKE THIS AND TECHNOLOGY OUT THERE TO HELP US
KEEP OUR FAMILY SAFE FEELS REALLY REALLY GOOD.
YOU KNOW WHEN KNOWING WHAT THE
INGREDIENTS ARE IN A FOOD PRODUCT YOUR GOING TO BUY MAY
MEAN THE DIFFERENCE BETWEEN LIFE AND DEATH YOU CAN BET WE'LL TAKE
ANY HELP WE CAN GET.
ABSOLUTELY AND MOA FOR THOSE WHO MISSED OUR PREVIOUS SEGMENTS
WITH YOU, COULD YOU JUST DEMONSTRATE SOME MORE OPTIONS
WITH HOW YOUR APP CONTENT CHECKED WORKS.
YES, I SURE CAN.
SO ONCE YOU SEE THIS PROFILE OF THIS CHOCOLATE
FOR EXAMPLE CALLED EAT AND DREAM.
SOUNDS LOVELY.
UM BUT YOUR IN THE STORE AND SAY OK, I
CAN NOT OBVIOUSLY EAT THIS BECAUSE IT HAS SOME ALLERGENS IN
IT THAT I HAVE TO AVOID.
THEN IT HAS THIS LITTLE ALTERNATIVES BOX
HERE, YOU CLICK IT AND TA DA.
YOU GET A LIST OF DARK CHOCOLATES THAT ARE SAFE FREE
FROM THE MAJOR EIGHT ALLERGENS THAT YOU WISH TO AVOID BUT IT'S
VERY SIMILAR TO THE PRODUCT THAT YOU JUST SCANNED.
THAT'S GREAT.
IT GIVES YOU AN ALTERNATIVE.
YEP.
THAT'S PRETTY AMAZING.
AND SO THE EXAMPLE WE GOT ON HERE IS THE PASCHA CHOCOLATE
WHICH IS ACTUALLY ONE OF MY FAVORITES.
IT'S FREE FROM THE MAJOUR EIGHT AS I SAID AND IT'S
ALSO 100% ORGANIC AND 100% GMO FREE.
ALRIGHT MARIA.
WHAT KIND OF ENCOURAGEMENT AND ADVICE CAN YOU
GIVE TO MOMS OUT THERE WHO ARE SUFFERING, WELL THEY'RE NOT
SUFFERING, BUT THEIR KIDS WHO HAVE FOOD ALLERGIES AND THEY
HAVE TO DEAL WITH IT.
THAT'S A BIG QUESTION, BUT YOU KNOW WHAT I THINK THERE'S TOO
MANY THINGS.
THE FIRST IS YOU ALWAYS HAVE TO HAVE YOUR EPI
INJECTOR WITH YOUR CHILD.
NO EXCUSES.
THAT IS WHAT SAVES A LIFE.
THE SECOND THING IS TAKE ADVANTAGE OF THE ROBUST FOOD
ALLERGY COMMUNITY THAT'S OUT THERE.
MY ORGANIZATION HAS A WONDERFUL WEBSITE,
FOODALLERGY.ORG...
OK.
AND THERE YOU CAN FIND LOCAL SUPPORT GROUPS AND ANSWERS TO
JUST ABOUT ANY QUESTION YOU'VE GOT ABOUT FOOD ALLERGIES.
FANTASTIC.
AND MOA, SOME CLOSING THOUGHTS ABOUT YOUR APP.
WE WANT TO BRING OUT WHEN WE TALK ABOUT THIS APP IS OUR
PARTNERSHIP WITH FAIR.
WHERE A NATIONAL PARTNER OR A NATIONAL
PARTNER OF FAIR AND WE ALSO MAKE SURE THAT DATA IN THE APP THAT
MAKES UP THE APP, A HUGE DATABASE, IS ON TIME, IT'S READY
AND IT'S CORRECT.
SO WHAT WE DO IS THAT WE LISTEN TO FAIR WHICH
IS THE BIGGEST NATIONAL RESEARCH AND EDUCATION ORGANIZATION IN
AMERICA WHEN IT COMES TO FOOD ALLERGIES.
AND WE LISTEN TO THEIR ALERTS.
SO AS SOON AS THERE'S AN ALERT OUT THERE THAT
SAYS OK THIS PRODUCT HAS A CHANGE IN INGREDIENTS WE GO INTO
THE DATABASE AND WE CHANGE IT RIGHT AWAY.
WOW QUICK.
UMM HMM.
ON TOP WITH IT.
YEP.
MOA, WHERE CAN WE FIND OUT MORE OR WHERE CAN VIEWERS FIND YOUR
APP.
SO CONTENTCHECKED.COM IS THE BEST PLACE TO FIND MORE
INFORMATION BUT ITS DOWNLOADABLE FROM APP STORE FOR IPHONE OR
GOOGLE PLAY FOR ANDROIDS.
THANK YOU BOTH FOR COMING IN.
SUCH IMPORTANT INFORMATION FOR OUR VIEWERS OUT THERE.
IT WAS GREAT.
THANK YOU JULIE.
THANKS SO MUCH.
OK AND IF YOU'D LIKE MORE INFORMATION ABOUT TODAYS TOPIC
YOU CAN VISIT US ATH THE BALANCINGACT.COM OR GET A LITTLE
BIT SOCIAL.
LOG ONTO FACEBOOK/THEBALANCINGACTFANS.
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