What’s up?
It’s Sussan Mourad here with Clevver News and within the first couple days of Addison
Rae’s ‘Item Beauty’ going live, they’ve already had to issue a response to another
influencer who claims Addison stole her trademarked slogan.
In case you missed it Tik Tokker Addison Rae added another huge accomplishment to her resume
this week when she launched her makeup line ‘Item Beauty’.
Addison is a co-founder of the Item Beauty brand under parent company, Madeby Collective.
Her line dropped on Tuesday of this week with six products including mascara, jelly eyeshadows,
translucent powder, bronzer, brow definer, and lip oil, which all range from $12 to $22.
Addison spoke to Popsugar earlier this week saying that quote “Beauty has always been
one of my favorite forms of self-expression — it's something I can totally experiment
with in many different ways while still looking like myself and having fun.
While I was working to create Item Beauty, I had a clear vision of what I wanted to be
in the collection and focused a lot on creating the perfect mascara since I love when my lashes
really pop.”
And fans of Addison’s know that she’s known for wearing lengthy mascara, but the
mascara isn’t the item beauty product that’s been at the center of some internet controversy.
Earlier this month, after Addison shared a photo of her newly released products, one
product caught fans’ attention.
Fans zeroed in on her bronzer set that has “I love you, say it back” printed on the
mirror.
People were quick to tag fellow influencer Indy Blue along with her brand, Lonely Ghost,
which has trademarked and used that same slogan on their clothing for almost 2 years now.
Indy’s company filed the trademark for the slogan back in early 2019, before Addison
even shot to fame on Tik Tok.
The trademark says it’s for items like phone cases, clothing, hats, and other accessories.
But it notably doesn’t say anything about makeup products.
And to make things even more complicated, Addison has actually posted wearing Indy’s
“i love you say it back” merch that she was supposedly sent for free.
She’s also been seen wearing some of the brands other clothes in her Tik Toks as well.
So fans have been calling out Addison on Twitter for allegedly stealing Indy’s slogan.
Indy also responded to the situation in a series of comments saying quote, “I’m
mainly just sad because as a small brand we were SO excited when Addison posted in our
clothes.
I was my little sister’s hero lol.
So for her to wear our clothes publicly and then use our catchphrase for her makeup line
two months later makes me heartbroken.”
Indy also made it clear that she doesn’t condone “bashing” anyone and that Addison
likely wasn’t behind the decision.
Indy believes that Addison herself wouldn’t have wanted to intentionally steal the trademarked
line, but she still felt the need to call it out.
So Indy assured fans that the quote “unfortunate situation” is “being handled legally behind
the scenes.”
And now Addison’s company is speaking out on the matter explaining their side of the
story and where they supposedly came up with the phrase.
In a statement to our sister publication Seventeen, Item Beauty’s parent company said quote,
“At ITEM, we support, lift up and foster a community of positivity.
ITEM has been in development since last year and this phrase was concepted internally when
ITEM’s creative director shared that she says ‘I love you say it back’ to her 4-year-old
son each night before going to bed.”
They went on saying “This was the impetus for the phrase and by placing it on a mirror
and some interior packaging, it reflects a daily message of affirmation.
We have no plans to place this phrase on apparel.”
Addison herself hasn’t addressed the situation directly, but aside from this catchphrase
controversy, fans seem to be extremely excited about Addison’s Item Beauty.
They have been taking to Twitter to share their first purchases.
One person wrote quote, “I SERIOUSLY SPENT $148 ON ITEM BEAUTY AND CAN’T WAIT TO GET
IT AHHH my only regret is not paying extra for the faster shipping @whoisaddison”
Another fan shared screenshots of their receipts writing “cannot wait to get my item beauty
products @whoisaddison IM SO EXCITEDDDDDD” And this person said “i am so f*****g proud
of addison <3
i can’t wait to blow all my money on the item beauty products”
So clearly these fans are really excited about Addison’s new line!
Obviously the Indy Blue situation is still unfolding and we will keep you guys posted
as that story develops.
But for now, if you want more on Addison Rae, click right over here to see how much money
she made in her first year on Tik Tok - it’ll blow your mind.
Also, let us know down in the comments below what you think about this catchphrase situation.
I’m curious to hear your thoughts on this one!
I’m your host Sussan Mourad, bye guys!